If there are too many competitors, even if you’re the best it’s a lot harder to win.
TONY HSIEHFor me, my role is about unleashing what people already have inside them that is maybe suppressed in most work environments.
More Tony Hsieh Quotes
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The brand is just a lagging indicator of a company’s culture.
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Have fun. The game is a lot more enjoyable when you’re trying to do more than just make money.
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If you’re worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money.
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Success is getting to a point where you’d be truly OK with losing everything you have and starting over.
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Your personal core values define who you are, and a company’s core values ultimately define the company’s character and brand. For individuals, character is destiny. For organizations, culture is destiny.
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Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren’t able to adapt to change and respond quickly enough.
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Zappos is a customer service company that just happens to sell shoes.
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Learn by doing. Theory is nice, but nothing replaces actual experience.
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SEO expertise is a core need for today’s online businesses.
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Your brand is your culture.
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There’s a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.
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I think the most important thing is just if you hire people whose personal values match the corporate core values – and not just the stated ones.
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Our customers call and e-mail us to say that’s how it feels when a Zappos box arrives. And that’s how we view this company.
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Help inspire people to realize they are capable of changing the world.
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Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself).
TONY HSIEH






