Just as modern man consumes both too many calories and calories of no nutritional value, information workers eat data both in excess and from the wrong sources.
Creating demand is hard. Filling demand is easier. Don’t create a product, then seek someone to sell it to. Find a market – define your customers – then find or develop a product for them.
People are fond of using the its not what you know, its who you know adage as an excuse for inaction, as if all successful people are born with powerful friends. Nonsense.
