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Learn to be difficult when it counts.

Tim Ferriss

Luxury is feeling unrushed. It is designing a life that allows you to do what you want with high leverage, with many options, all while feeling unrushed.
TIM FERRISS

Design Feeling Life Luxury Option Yourself
If we define risk as ‘the likelihood of an irreversible negative outcome,’ inaction is the greatest risk of all.
TIM FERRISS

Action Definition Greatness Negative Risk
I value self-discipline, but creating systems that make it next to impossible to misbehave is more reliable than self-control.
TIM FERRISS

Control Discipline Independent Value
There is always more information than attention.
TIM FERRISS

Attention Information
If you don’t have time, the truth is, you don’t have priorities. Think harder; don’t work harder.
TIM FERRISS

Priority Time Truth Work Yourself
Tomorrow becomes never. No matter how small the task, take the first step now!
TIM FERRISS

Future Past Small Step
One can steal ideas, but no one can steal execution or passion.
TIM FERRISS

Execution Ideas Passion Steal
Being busy is a form of laziness – lazy thinking and indiscriminate action. Being busy is most often used as a guise for avoiding the few critically important but uncomfortable actions.
TIM FERRISS

Action Avoid Busy Comfortable Criticism Discrimination Form Lazy Thinking
To enjoy life, you don’t need fancy nonsense, but you do need to control your time and realize that most things just aren’t as serious as you make them out to be.
TIM FERRISS

Control Enjoyment Need Serious Time Yourself
Emphasize strengths, don’t fix weaknesses.
TIM FERRISS

Fix Focus Strength Weakness
Think big and don’t listen to people who tell you it can’t be done. Life’s too short to think small.
TIM FERRISS

Big Life Listening People Short Small Thinking
Creating demand is hard. Filling demand is easier. Don’t create a product, then seek someone to sell it to. Find a market – define your customers – then find or develop a product for them.
TIM FERRISS

Creation Customer Demand Development Easy Production Yourself
The fishing is best where the fewest go. There is just less competition for bigger goals.
TIM FERRISS

Best Big Competition Goal Inspirational Motivational
There are two components that are fundamental to enjoy life and feel good about yourself: continual learning and service.
TIM FERRISS

Component Enjoyment Fundamental Learning Service
Reality is negotiable.
TIM FERRISS

Deep Life One Liner Reality
Luxury, to me, is not owning a lot of stuff. Luxury, to me, is feeling unrushed.
TIM FERRISS

Feeling Grace Luxury Myself Peace
Learn to be difficult when it counts. In school as in life, having a reputation for being assertive will help you receive preferential treatment without having to beg or fight for it every time.
TIM FERRISS

Beg Count Difficult Fight Learning Life Reputation Time
There are certain things I will automate, but when it comes to quality control, I want to keep a very close eye.
TIM FERRISS

Close Control Eyes Myself Quality
Most people can do absolutely awe-inspiring things. Sometimes they just need a little nudge.
TIM FERRISS

Encouragement Inspirational Need People
Do not overestimate the competition and underestimate yourself. You are better than you think.
TIM FERRISS

Better Competition Thinking Worth Yourself
Pacifists become militants. Freedom fighters become tyrants. Blessings become curses. Help becomes hindrance. More becomes less.
TIM FERRISS

Blessing Curse Fight Freedom Help Military Minimalism
The best way to counter-attack a hater is to make it blatantly obvious that their attack has had no impact on you.
TIM FERRISS

Attack Best Hate Impact Yourself
The most important actions are never comfortable.
TIM FERRISS

Action Brave Comfortable Important Inspirational
If it’s important to you and you want to do it ‘eventually’, just do it and correct course along the way.
TIM FERRISS

Correct Important Way Yourself
An entrepreneur isn’t someone who owns a business, it’s someone who makes things happen.
TIM FERRISS

Business Entrepreneur Inspirational
Learn to ask, “If this is the only thing I accomplish today, will I be satisfied with my day?”
TIM FERRISS

Accomplishment Day Learning Myself Satisfaction
Ninety-nine percent of people believe they can’t do great things, so they aim for mediocrity.
TIM FERRISS

Average Believe Greatness People

Learn to be difficult when it counts.

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Learn to be difficult when it counts.

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