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Creating demand is hard. Filling demand is easier. Don’t create a product, then seek someone to sell it to. Find a market – define your customers – then find or develop a product for them.

Tim Ferriss

The question you should be asking isn’t, “What do I want?” or “What are my goals?” but “What would excite me?
TIM FERRISS

Enjoyment Excitement Inspirational Motivational Myself Question
The fishing is best where the fewest go. There is just less competition for bigger goals.
TIM FERRISS

Best Big Competition Goal Inspirational Motivational
Focus on impact, not approval. If you believe you can change the world, which I hope you do, do what you believe is right and expect resistance and expect attackers. Keep calm and carry on!
TIM FERRISS

Approve Attack Believe Calm Carry Expectation Focus Hope Resistance Yourself
It’s not enough to have the right answers. You have to have the right questions.
TIM FERRISS

Enough Question Right Yourself
Uncertainty and the prospect of failure can be very scary noises in the shadows. Most people will choose unhappiness over uncertainty.
TIM FERRISS

Failure Happiness People Scare Shadow Uncertain
If the challenge we face doesn’t scare us, then it’s probably not that important.
TIM FERRISS

Challenge Face Important Scare
People will choose unhappiness over uncertainty.
TIM FERRISS

Happiness People Uncertain
What we fear doing most is usually what we most need to do.
TIM FERRISS

Fear Important Need
A person’s success in life can usually be measured by the number of uncomfortable conversations he or she is willing to have.
TIM FERRISS

Comfortable Himself Life Measurement Person Success Willing
If we define risk as ‘the likelihood of an irreversible negative outcome,’ inaction is the greatest risk of all.
TIM FERRISS

Action Definition Greatness Negative Risk
Slowing down doesn’t mean accomplishing less; it means cutting out counterproductive distractions and the perception of being rushed.
TIM FERRISS

Accomplishment Distraction Perception Slow
If it’s important to you and you want to do it ‘eventually’, just do it and correct course along the way.
TIM FERRISS

Correct Important Way Yourself
This is not my phrase, but if you’re stuck in the past, then you’re depressed. If you’re stuck in the future, then you’re anxious.
TIM FERRISS

Anxiety Depression Future Past Yourself
Fun things happen when you earn dollars, live on pesos, and compensate in rupees.
TIM FERRISS

Fun Live Management Money
There are certain things I will automate, but when it comes to quality control, I want to keep a very close eye.
TIM FERRISS

Close Control Eyes Myself Quality
The only rules and limits are those we set for ourselves.
TIM FERRISS

Inspirational Limitation Motivational Ourselves Rule

Creating demand is hard. Filling demand is easier. Don’t create a product, then seek someone to sell it to. Find a market – define your customers – then find or develop a product for them.

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Creating demand is hard. Filling demand is easier. Don’t create a product, then seek someone to sell it to. Find a market – define your customers – then find or develop a product for them.

Related Topics

Popular Authors

More Tim Ferriss Quotes