Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOKWe sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
More Tim Cook Quotes
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Without encryption, you and I wouldn’t be able to do our banking online.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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You can only do so many things great, and you should cast aside everything else.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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America is always stronger when we do things together.
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Discrimination, in all its forms, is bad for business.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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You can’t have a back door that’s only for the good guys.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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Certainly some things that are very good can sometimes be used in a bad way.
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I don’t think Apple has to own a content business.
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Let your joy be in your journey, not in some distant goal.
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A great product isn’t just a collection of features. It’s how it all works together.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
TIM COOK