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He who is prudent and lies in wait for an enemy who is not, will be victorious.

Sun Tzu

The opportunity of defeating the enemy is provided by the enemy himself.
SUN TZU

Defeat Enemy Himself Opportunity Success War
Bravery without forethought, causes a man to fight blindly and desperately like a mad bull. Such an opponent, must not be encountered with brute force, but may be lured into an ambush and slain.
SUN TZU

Brave Business Man Opponent Strategy War
All warfare is based on deception.
SUN TZU

Deception One Liner War
Conceal your dispositions, and your condition will remain secret, which leads to victory; show your dispositions, and your condition will become patent, which leads to defeat.
SUN TZU

Business Defeat Secret Strategy Victory War
When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.
SUN TZU

Confidence Justice Mind People Strategy War
The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.
SUN TZU

Business Country Fame Kingdom Strategy War
Be where your enemy is not.
SUN TZU

Enemy One Liner Strategy War
It is easy to love your friend, but sometimes the hardest lesson to learn is to love your enemy.
SUN TZU

Enemy Friendship Learning Lesson Love War
Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
SUN TZU

Battle Business Excellence Fight Strategy War
The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.
SUN TZU

Account Death Importance Inquiry Life Neglect Ruin Safety State
Attack him where he is unprepared, appear where you are not expected.
SUN TZU

Appearance Attack Business Expectation Strategy War
To know your Enemy, you must become your Enemy.
SUN TZU

Deep Enemy One Liner War
Appear weak when you are strong, and strong when you are weak.
SUN TZU

Appeaarance Deception Inspirational Life Strong Weakness
Every battle is won before it’s ever fought.
SUN TZU

Battle Business Fight Strategy Success War
The wise warrior avoids the battle.
SUN TZU

Battle Conquer One Liner Strategy Warrior Wise
Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
SUN TZU

Fate Mystery Opponent Sound Strategy War

He who is prudent and lies in wait for an enemy who is not, will be victorious.

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He who is prudent and lies in wait for an enemy who is not, will be victorious.

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