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Those skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.

Sun Tzu

What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.
SUN TZU

Ancient Clever Fight Success War Win
Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.
SUN TZU

Business Enemy Gain Strategy Success War
Pretend inferiority and encourage his arrogance.
SUN TZU

Arrogant Encourage Inferior Pretend Strategy War
Conform to the enemy’s tactics until a favorable opportunity offers; then come forth and engage in a battle that shall prove decisive.
SUN TZU

Battle Business Enemy Opportunity Strategy War
Attack is the secret of defense; defense is the planning of an attack.
SUN TZU

Atatch Business Planning Secret Strategy War
In battle, there are not more than two methods of attack–the direct and the indirect; yet these two in combination give rise to an endless series of maneuvers.
SUN TZU

Attack Battle Business Combination Strategy War
It is easy to love your friend, but sometimes the hardest lesson to learn is to love your enemy.
SUN TZU

Enemy Friendship Learning Lesson Love War
To know your Enemy, you must become your Enemy.
SUN TZU

Deep Enemy One Liner War
One mark of a great soldier is that he fight on his own terms or fights not at all.
SUN TZU

Fight Greatness Philosophy Soldier Strategy War
Foreknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy.
SUN TZU

Ghost Knowledge People Philosophy Spirit War
Supreme excellence consists of breaking the enemy’s resistance without fighting.
SUN TZU

Break Enemy Excellence Fight Politics Resistance Success War
There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.
SUN TZU

Atatch Business Fight Roads Strategy War
Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
SUN TZU

Defeat Seek Strategy Victory War Warrior Win
The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.
SUN TZU

Business Country Fame Kingdom Strategy War
Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
SUN TZU

Business Condition Constant Strategy War Water
There are not more than five cardinal tastes, yet combinations of them yield more flavours than can ever be tasted.
SUN TZU

Combination Flavour Inspirational Taste

Those skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.

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Those skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.

Related Topics

Popular Authors

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