Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
SUN TZUThose skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.
More Sun Tzu Quotes
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If ignorant both of your enemy and yourself, you are certain to be in peril.
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If you wait by the river long enough, the bodies of your enemies will float by.
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In the midst of chaos, there is also opportunity.
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Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.
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The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points.
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There are not more than five cardinal tastes, yet combinations of them yield more flavours than can ever be tasted.
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Who does not know the evils of war cannot appreciate its benefits.
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Rewards for good service should not be deferred a single day.
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If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete.
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Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.
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Be where your enemy is not.
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If he sends reinforcements everywhere, he will everywhere be weak.
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But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home.
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There are not more than five primary colours, yet in combination they produce more hues than can ever been seen.
SUN TZU