A lot of things seem to be worth almost no money. but if you do them very well, and they help people fill a need, there’s a great business you can build around that.
Steve Jobs had very strong feelings about what makes a company great, what makes products great. He more or less chose Tim Cook to be in that role, in that position.
If I designed a computer with 200 chips, I tried to design it with 150. And then I would try to design it with 100. I just tried to find every trick I could in life to design things real tiny.
Steve Jobs didn’t really set the direction of my Apple I and Apple II designs but he did the more important part of turning them into a product that would change the world. I don’t deny that.
