If I designed a computer with 200 chips, I tried to design it with 150. And then I would try to design it with 100. I just tried to find every trick I could in life to design things real tiny.
You’d better have the technology knowledge. I really urge you not to think you can start a whole company and business with just ideas on paper, because you’ll end up owning so few of those ideas.
Steve Jobs had very strong feelings about what makes a company great, what makes products great. He more or less chose Tim Cook to be in that role, in that position.
