My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.
STEVE JOBSIf a user is having a problem, it’s our problem.
More Steve Jobs Quotes
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Customers don’t measure you on how hard you tried, they measure you on what you deliver.
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Focusing is about saying No.
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You have to trust that the dots will somehow connect in your future.
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.
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A brand is simply trust.
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If you’re afraid of failing you won’t get very far.
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Focusing is all about saying no.
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You cannot mandate productivity, you must provide the tools to let people become their best.
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Strategy is figuring out what not to do.
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It’s rare that you see an artist in his 30s or 40s able to really contribute something amazing.
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Innovation is usually the result of connections of past experiences.
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If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.
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Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.
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Learn continually – there’s always “one more thing” to learn!
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