It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
STEVE JOBSEverybody in this country should learn how to program a computer, because it teaches you how to think.
More Steve Jobs Quotes
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You have to trust in something–your gut, destiny, life, karma, whatever.
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Everything is based on a simple rule: Quality is the best business plan, period.
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You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.
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If a user is having a problem, it’s our problem.
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Great things in business are never done by one person, they’re done by a team of people.
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The best way to create value in the 21st century is to connect Creativity with Technology.
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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Without death there would be very little progress.
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None of us are as creative as all of us.
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Let’s go invent tomorrow instead of worrying about what happened yesterday.
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Focusing is all about saying no.
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The real art is knowing what to leave out, not what to put in.
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It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.
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Without passion, any rational person would give up!
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Never settle for average.
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