People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
STEVE JOBSEverybody in this country should learn how to program a computer, because it teaches you how to think.
More Steve Jobs Quotes
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The best innovation is sometimes the company, the way you organize the company.
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If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.
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It’s not a faith in technology. It’s faith in people.
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You have to trust that the dots will somehow connect in your future.
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Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.
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My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.
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I would rather gamble on our vision than make a ‘me, too’ product.
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We don’t settle for anything less than excellence.
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The most precious resource we have is time.
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Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
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The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.
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It’s rare that you see an artist in his 30s or 40s able to really contribute something amazing.
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It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.
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I’m as proud of what we don’t do as I am of what we do.
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If a user is having a problem, it’s our problem.
STEVE JOBS