Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
STEVE JOBSI’m as proud of what we don’t do as I am of what we do.
More Steve Jobs Quotes
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Pursue your dreams and see the opportunities in life’s setbacks.
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You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.
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The best innovation is sometimes the company, the way you organize the company.
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Without passion, any rational person would give up!
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It’s rare that you see an artist in his 30s or 40s able to really contribute something amazing.
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Everybody in this country should learn how to program a computer, because it teaches you how to think.
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Details matter, it’s worth waiting to get it right.
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It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
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None of us are as creative as all of us.
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Let’s go invent tomorrow instead of worrying about what happened yesterday.
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Never settle for average.
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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Do not try to do everything. Do one thing well.
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I would rather gamble on our vision than make a ‘me, too’ product.
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You have to be burning with “an idea, or a problem, or a wrong that you want to right.” If you’re not passionate enough from the start, you’ll never stick it out.
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