They understand what their market is and who they should be selling records to, and most importantly, they know the kind of artist that they want to be, but they have to do it themselves. You don’t want a 13-year-old singing some awful song from a musical.
I don’t want to tell a 15 or 14 year old what they should be doing. I want them to tell me. And that’s what I got when I met Justin Bieber for the first time.
