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Human nature is to need a map. If you’re brave enough to draw one, people will follow.

Seth Godin

Anyone who says failure is not an option has also ruled out innovation.
SETH GODIN

Failure Innovation Option Provoking Thought
Connect, create meaning, make a difference, matter, be missed.
SETH GODIN

Customer Differences Making Marketing
The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODIN

Essence Marketing People
Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
SETH GODIN

Anyway Persons Yourself
As you’ve probably discovered, great work makes us uncomfortable.
SETH GODIN

Great Work Uncomfortable
People who make a difference never wait for just the right time. They know that it will never arrive.
SETH GODIN

Differences People Waiting
The best way to be missed when you’re gone is to stand for something when you’re here.
SETH GODIN

Gone Something Stand Way
Don’t waste time looking for a better pencil: learn to write better.
SETH GODIN

Time Waste Writing
If I fail more than you do, I win.
SETH GODIN

Failing More Winning
Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
SETH GODIN

Goal Inspirational Support
There’s a big difference between not settling and not starting.
SETH GODIN

Differences Settling Starting
The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODIN

Cost Leadership Trying
The big win is when you refuse to settle for average or mediocre.
SETH GODIN

Average Settling Winning
Nine years of experience is very different from one year of experience, nine times.
SETH GODIN

Different Nine Years
Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
SETH GODIN

Motivational Opportunity Winning

Human nature is to need a map. If you’re brave enough to draw one, people will follow.

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Human nature is to need a map. If you’re brave enough to draw one, people will follow.

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Popular Authors

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