Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODINHuman nature is to need a map. If you’re brave enough to draw one, people will follow.
More Seth Godin Quotes
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The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
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Just because something is easy to measure doesn’t mean it’s important.
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The person who fails the most wins.
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If you want to be a leader, go lead
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
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Make more decisions. That’s the only way to get better at it.
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Leaders have followers, managers have employees. Managers make widgets, leaders make change.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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Believe in what you do, because you may have to do it for a long time before it catches on.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Playing safe is very risky.
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When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
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Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
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Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
SETH GODIN