Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODINThe organizations of the future are filled with smart, fast, flexible people on a mission
More Seth Godin Quotes
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Anyone who says failure is not an option has also ruled out innovation.
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Don’t find customers for your products, find products for your customers.
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People rarely buy what they need. They buy what they want.
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Art is the act of navigating without a map.
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Either you defend the status quo, or you invent the future.
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When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Playing safe is very risky.
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The person who fails the most wins.
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Be bold, make mistakes, learn a lesson, and fix what doesn’t work.
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Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things, you’re an artist.
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Art is a personal act of courage, something one human does that creates change in another.
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Go ahead, do something impossible.
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Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
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The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODIN