As you’ve probably discovered, great work makes us uncomfortable.
SETH GODINThe organizations of the future are filled with smart, fast, flexible people on a mission
More Seth Godin Quotes
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If you’re not the best in the world at what you do, then you have to get better.
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People rarely buy what they need. They buy what they want.
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Finding new ways, more clever ways to interrupt people doesn’t work.
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The art, the new, the ability to connect the dots and to make an impact – sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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Positive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
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Go ahead, do something impossible.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
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Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
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Just because something is easy to measure doesn’t mean it’s important.
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If I fail more than you do, I win.
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Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things, you’re an artist.
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Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
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If you wait until there is another case study in your industry, you will be too late!
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
SETH GODIN






