Good enough’ stopped being good enough a long time ago. so why not be great?
SETH GODINThe organizations of the future are filled with smart, fast, flexible people on a mission
More Seth Godin Quotes
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Facts are irrelevant. What matters is what the consumer believes.
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Believe in what you do, because you may have to do it for a long time before it catches on.
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Your best customers are worth far more than your average customers.
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The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified… and pick yourself.
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We fail when we give up too soon.
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You can be right or you can have empathy. You can’t do both.
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Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
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Connect, create meaning, make a difference, matter, be missed.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
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Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
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The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
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Art is a personal act of courage, something one human does that creates change in another.
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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