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The organizations of the future are filled with smart, fast, flexible people on a mission

Seth Godin

If you wait until there is another case study in your industry, you will be too late!
SETH GODIN

Marketing Success Waiting
You don’t win an Olympic gold medal with a few weeks of intensive training.
SETH GODIN

Gold Training Winning
As long as you want to please everyone, you won’t please anyone.
SETH GODIN

Long Please Want
Learning is not watching a video, learning is taking action and seeing what happens.
SETH GODIN

Action Happens Video
Good enough’ stopped being good enough a long time ago. so why not be great?
SETH GODIN

Enough Long Mediocrity Time
Playing safe is very risky.
SETH GODIN

Business Playing Risky Safe
Art is a personal act of courage.
SETH GODIN

Acts Art Courage
The cost of being wrong is less than the cost of doing nothing.
SETH GODIN

Insightful Inspiring Marketing
Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
SETH GODIN

Business Fire People
You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN

Innovation Trying Winning
Are you copying others? People won’t pay extra for that. You won’t be followed for that.
SETH GODIN

Copying Pay People
The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
SETH GODIN

Better Done Offense Problem Tables
We’re all born creative, it takes a little while to become afraid.
SETH GODIN

Born Creative Littles
Not adding value is the same as taking it away.
SETH GODIN

Adding Value Values
There’s a big difference between not settling and not starting.
SETH GODIN

Differences Settling Starting

The organizations of the future are filled with smart, fast, flexible people on a mission

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The organizations of the future are filled with smart, fast, flexible people on a mission

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