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Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.

Seth Godin

Don’t waste time looking for a better pencil: learn to write better.
SETH GODIN

Time Waste Writing
Change isn’t made by asking permission. Change is made by asking forgiveness, later.
SETH GODIN

Asking Change Forgiveness Permission
Facts are irrelevant. What matters is what the consumer believes.
SETH GODIN

Believe Facts Matters What
Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
SETH GODIN

Business Fire People
Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODIN

Clever Marketing People
The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN

Cows Keys Purple
You can be right or you can have empathy. You can’t do both.
SETH GODIN

Empathy Inspiring Relationship
Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
SETH GODIN

Jobs Learning Light
Too often, the person who wrecks our work is us.
SETH GODIN

Out Persons Work Wrecks
When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
SETH GODIN

Believe Entrepreneur Jobs
At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
SETH GODIN

Alternatives Needs Old Things
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN

Marketing Motivation People
Connect, create meaning, make a difference, matter, be missed.
SETH GODIN

Customer Differences Making Marketing
Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
SETH GODIN

Belief Believe Brilliant Happen
Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
SETH GODIN

Failure Fear Perseverance
Remarkable visions and genuine insights are always met with resistance.
SETH GODIN

Genuine Resistance Vision

Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.

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Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.

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