“You have to believe in yourself when no one else does.”

I never left my roots. You can identify me as someone that didn’t become high and mighty. Humility is a defining [trait] all of us can forever learn, and I try to be as humble as anyone can be.

I don’t want to end my career and then start something. I like to do something while my career is still hot and I’ve always enjoyed designing.

I always say if I play my best it’s difficult to beat me

Nothing comes to a sleeper but a dream.

I just never give up. I fight to the end. You can’t go out and say, ‘I want a bag of never-say-die spirit.’ It’s not for sale. It has to be innate.

I’m a perfectionist. I’m pretty much insatiable. I feel there’s so many things I can improve on.

Tennis just a game, family is forever.

I’ve always been a fighter and I’ve always fought through things my whole life.

I feel as a brand I’m here to be around for a long time.

I’m Serena Williams on the court, but away I have so many different names. I call myself Butterfly.

I really hope that I can be helpful in that journey because I do believe that women deserve the same pay. We work just as hard as men do. I’ve been working, playing tennis, since I was three years old. And to be paid less just because of my sex – it doesn’t seem fair.

I don’t go there thinking I’m going to lose. I never go into a tournament thinking that. I’ll do the best that I can. I need to be at my peak and my best is holding up the trophy. Anything less I wouldn’t be really excited about. So that’s all I can focus on.

The success of every woman should be the inspiration to another. We should raise each other up. Make sure you’re very courageous: be strong, be extremely kind, and above all be humble.

I love who I am, and I encourage other people to love and embrace who they are. But it definitely wasn’t easy – it took me a while.

Think of all the girls who could become top athletes but quit sports because they’re afraid of having too many defined muscles and being made fun of or called unattractive.

I always believe I can beat the best, achieve the best. I always see myself in the top position.

I couldn’t believe how good Jimi Hendrix was It was a really difficult thing for me to deal with, but I just had to surrender and say, ‘This is fantastic.’

Like my father, I believe that nonviolence is the antidote to what he called ‘the triple evils of racism, poverty and militarism.’ These three evils were consuming our hopes for community in 1964, and, fifty years later, we remain divided because of their festering effects.

Most of us believe everyone has a right to his own opinion – as long as it agrees with ours.

Believe it or not, I’m a big fan of patchouli oil. I know it’s not a universally liked fragrance. I usually combine it with other essential oils – I have many mixtures I like.

I strongly believe that appearance is important, as it’s the first impression you get, but that is definitely not the deciding factor.

Believability and respect are two of the main ingredients in professional wrestling that are sorely missing today.

When people believe in you, you can do miraculous things.

I confess, I do have to remind myself almost daily that there are people on this earth capable of reading, writing, eating and dressing themselves who believe their lives are ruled from billions of miles away, by the stars – and, of course, the planets.