“My goal in a couple of years is to try to build a successful fashion house like Armani or Versace. I want that more than anything.”

Nothing comes to a sleeper but a dream.

I just never give up. I fight to the end. You can’t go out and say, ‘I want a bag of never-say-die spirit.’ It’s not for sale. It has to be innate.

I’m a perfectionist. I’m pretty much insatiable. I feel there’s so many things I can improve on.

Tennis just a game, family is forever.

I’ve always been a fighter and I’ve always fought through things my whole life.

I feel as a brand I’m here to be around for a long time.

I’m Serena Williams on the court, but away I have so many different names. I call myself Butterfly.

I really hope that I can be helpful in that journey because I do believe that women deserve the same pay. We work just as hard as men do. I’ve been working, playing tennis, since I was three years old. And to be paid less just because of my sex – it doesn’t seem fair.

I don’t go there thinking I’m going to lose. I never go into a tournament thinking that. I’ll do the best that I can. I need to be at my peak and my best is holding up the trophy. Anything less I wouldn’t be really excited about. So that’s all I can focus on.

The success of every woman should be the inspiration to another. We should raise each other up. Make sure you’re very courageous: be strong, be extremely kind, and above all be humble.

I love who I am, and I encourage other people to love and embrace who they are. But it definitely wasn’t easy – it took me a while.

Think of all the girls who could become top athletes but quit sports because they’re afraid of having too many defined muscles and being made fun of or called unattractive.

I always believe I can beat the best, achieve the best. I always see myself in the top position.

I don’t know if I’ve had my share of drama, but I’ve definitely had my share of hard times.

I’m really exciting. I smile a lot, I win a lot, and I’m really sexy.

If you smile things will work out.

I have named you queen. There are taller than you, taller. There are purer than you, purer. There are lovelier than you, lovelier. But you are the queen.

The ones that love us never really leave us.

There’s a million reasons why I should give you up. But the heart wants what it wants.

Love! Love until the night collapses!

I am yours. Don’t give myself back to me.

I lost myself again, but I remember you.

Girls are something very special and you got to treat them that way.

How beautiful to find a heart that loves you, without asking you for anything, but to be okay.