Many companies aspire to change the world. But very few have all the elements required: talent, resources and perseverance. Microsoft has proven that it has all three in abundance.
Every time you think all the technology that had been created already, all you have to do is look around and then there’s someone new who’s born with a new idea.
If you are going to have a risk-taking culture, you can’t really look at every failure as a failure, you’ve got to be able to look at the failure as a learning opportunity.
That means at times we’ll develop new categories like we did with Surface. It also means we will responsibly make the market for Windows Phone, which is our goal with the Nokia devices and services acquisition.
Always keep learning. You stop doing useful things if you don’t learn. So the last part to me is the key, especially if you have had some initial success. It becomes even more critical that you have the learning ‘bit’ always switched on.
Like anyone else, a lot of what I do and how I think has been shaped by my family and my overall life experience. Many who know me say I am also defined by my curiosity and thirst for learning. I buy more books than I can finish.
