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When intelligent people read, they ask themselves a simple question: What do I plan to do with this information?

Ryan Holiday

You know what’s better than building things up in your imagination? Building things up in real life.
RYAN HOLIDAY

Better Build Imagination Life Reality Yourself
The Germans have a word for it: Sitzfleisch. Staying power. Winning by sticking your ass to the seat and not leaving until after it’s over.
RYAN HOLIDAY

Leaving Over Power Win Word
No one will argue that writing is an easy profession. Getting someone to pay you for your words isn’t easy. But there are strategies you can use to simplify the process and transform what you can produce.
RYAN HOLIDAY

Argument Easy Pay Production Professional Simplicity Transformation Writing Yourself
There is no good or bad without us, there is only perception. There is the event itself and the story we tell ourselves about what it means.
RYAN HOLIDAY

Goodness Ourselves Perception Story
Where the head goes, the body follows. Perception precedes action. Right action follows the right perspective.
RYAN HOLIDAY

Action Body Follow Head Perspective Right
Am I saying this because I want to prove how smart I am or am I saying this because it needs to be said?
RYAN HOLIDAY

Evidence Myself Need Smart
Great times are great softeners.
RYAN HOLIDAY

Greatness Soft Time
Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project.
RYAN HOLIDAY

Cover Ideas Media Opening Project Transformation
Bad companies are destroyed by crisis. Good companies survive them. Great individuals, like great companies, find a way to transform weakness into strength.
RYAN HOLIDAY

Bad Company Crisis Destroy Strength Transformation Way
What is known can’t jerk us around unwittingly. Before anything can be resolved, the implicit must be made into the explicit.
RYAN HOLIDAY

Explicit Known Resolution
Focus on the moment, not the monsters that may or may not be up ahead.
RYAN HOLIDAY

Ahead Focus Moments Monster
What I’ve learned most clearly from blogs is that the majority of them write about the problems from the outside for a reason—because they are missing the abilities that allow people to move to the inside.
RYAN HOLIDAY

Ability Learning People Problem Reason Writing Yourself
Problems are rarely as bad as we think-or rather, they are precisely as bad as we think.
RYAN HOLIDAY

Bad Problem Rare Thinking
We decide what we will make of each and every situation. We decide whether we’ll break or whether we’ll resist.
RYAN HOLIDAY

Break Decision Resistance Situation
It’s okay to be discouraged. It’s not okay to quit. To know you want to quit but to plant your feet and keep inching closer until you take the impenetrable fortress you’ve decided to lay siege to in your own life-that’s persistence.
RYAN HOLIDAY

Decision Encouragement Life Persistence Plant Quit Yourself
Ordinary people shy away form negative situations, just as they do with failure. They do their best to avoid trouble. What great people do is the opposite. They are their best in these situations. They turn personal tragedy or misfortune – really anything, everything – to their advantage.
RYAN HOLIDAY

Advantage Negative Ordinary People Personal Situation

When intelligent people read, they ask themselves a simple question: What do I plan to do with this information?

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When intelligent people read, they ask themselves a simple question: What do I plan to do with this information?

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