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Conning the conmen is one of life’s most satisfying pleasures.

Ryan Holiday

Am I saying this because I want to prove how smart I am or am I saying this because it needs to be said?
RYAN HOLIDAY

Evidence Myself Need Smart
There is no good or bad without us, there is only perception. There is the event itself and the story we tell ourselves about what it means.
RYAN HOLIDAY

Goodness Ourselves Perception Story
The obstacle in the path becomes the path. Never forget, within every obstacle is an opportunity to improve our condition.
RYAN HOLIDAY

Condition Forget Improvement Obstacle Opportunity Ourselves Path
To do great things, we need to be able to endure tragedy and setbacks. We’ve got to love what we do and all that it entails, good and bad. We have to learn to find joy in every single thing that happens.
RYAN HOLIDAY

Endurance Finding Greatness Happiness Learning Love Need
You know what’s better than building things up in your imagination? Building things up in real life.
RYAN HOLIDAY

Better Build Imagination Life Reality Yourself
Problems are rarely as bad as we think-or rather, they are precisely as bad as we think.
RYAN HOLIDAY

Bad Problem Rare Thinking
The most powerful predictor of what spreads online is anger.
RYAN HOLIDAY

Angry Online Powerful Predication
Ordinary people shy away form negative situations, just as they do with failure. They do their best to avoid trouble. What great people do is the opposite. They are their best in these situations. They turn personal tragedy or misfortune – really anything, everything – to their advantage.
RYAN HOLIDAY

Advantage Negative Ordinary People Personal Situation
The Germans have a word for it: Sitzfleisch. Staying power. Winning by sticking your ass to the seat and not leaving until after it’s over.
RYAN HOLIDAY

Leaving Over Power Win Word
What is known can’t jerk us around unwittingly. Before anything can be resolved, the implicit must be made into the explicit.
RYAN HOLIDAY

Explicit Known Resolution
Focus on the moment, not the monsters that may or may not be up ahead.
RYAN HOLIDAY

Ahead Focus Moments Monster
Dollar for dollar there is no better investment in the world than a book.
RYAN HOLIDAY

Book Investment Money World
Discipline in perception lets you clearly see the advantage and the proper course of action in every situation-without the pestilence of panic or fear.
RYAN HOLIDAY

Advantage Discipline Fear Panic Perception
It’s okay to be discouraged. It’s not okay to quit. To know you want to quit but to plant your feet and keep inching closer until you take the impenetrable fortress you’ve decided to lay siege to in your own life-that’s persistence.
RYAN HOLIDAY

Decision Encouragement Life Persistence Plant Quit Yourself
Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project.
RYAN HOLIDAY

Cover Ideas Media Opening Project Transformation
True will is quiet humility, resilience, and flexibility; the other kind of will is weakness disguised by bluster and ambition.
RYAN HOLIDAY

Ambitious Disguise Humility Kindness Quiet True Willing

Conning the conmen is one of life’s most satisfying pleasures.

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Conning the conmen is one of life’s most satisfying pleasures.

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