No one will argue that writing is an easy profession. Getting someone to pay you for your words isn’t easy. But there are strategies you can use to simplify the process and transform what you can produce.
Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project.
Bad companies are destroyed by crisis. Good companies survive them. Great individuals, like great companies, find a way to transform weakness into strength.
Discipline in perception lets you clearly see the advantage and the proper course of action in every situation-without the pestilence of panic or fear.
I run 5 miles every night. It’s where I go to digest my day, hash out the multitude of information that’s been poured into me in the last wild six months or so, and to try and condense it down to some sort of cohesive strategy to live my life by.
