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Great times are great softeners.

Ryan Holiday

To do great things, we need to be able to endure tragedy and setbacks. We’ve got to love what we do and all that it entails, good and bad. We have to learn to find joy in every single thing that happens.
RYAN HOLIDAY

Endurance Finding Greatness Happiness Learning Love Need
Ordinary people shy away form negative situations, just as they do with failure. They do their best to avoid trouble. What great people do is the opposite. They are their best in these situations. They turn personal tragedy or misfortune – really anything, everything – to their advantage.
RYAN HOLIDAY

Advantage Negative Ordinary People Personal Situation
You know what’s better than building things up in your imagination? Building things up in real life.
RYAN HOLIDAY

Better Build Imagination Life Reality Yourself
Am I saying this because I want to prove how smart I am or am I saying this because it needs to be said?
RYAN HOLIDAY

Evidence Myself Need Smart
Focus on the moment, not the monsters that may or may not be up ahead.
RYAN HOLIDAY

Ahead Focus Moments Monster
Dollar for dollar there is no better investment in the world than a book.
RYAN HOLIDAY

Book Investment Money World
The most powerful predictor of what spreads online is anger.
RYAN HOLIDAY

Angry Online Powerful Predication
No one will argue that writing is an easy profession. Getting someone to pay you for your words isn’t easy. But there are strategies you can use to simplify the process and transform what you can produce.
RYAN HOLIDAY

Argument Easy Pay Production Professional Simplicity Transformation Writing Yourself
Great times are great softeners.
RYAN HOLIDAY

Greatness Soft Time
The obstacle in the path becomes the path. Never forget, within every obstacle is an opportunity to improve our condition.
RYAN HOLIDAY

Condition Forget Improvement Obstacle Opportunity Ourselves Path
Bad companies are destroyed by crisis. Good companies survive them. Great individuals, like great companies, find a way to transform weakness into strength.
RYAN HOLIDAY

Bad Company Crisis Destroy Strength Transformation Way
There is no good or bad without us, there is only perception. There is the event itself and the story we tell ourselves about what it means.
RYAN HOLIDAY

Goodness Ourselves Perception Story
When intelligent people read, they ask themselves a simple question: What do I plan to do with this information?
RYAN HOLIDAY

Information Intelligence Myself People Planning Reading Simplicity
Discipline in perception lets you clearly see the advantage and the proper course of action in every situation-without the pestilence of panic or fear.
RYAN HOLIDAY

Advantage Discipline Fear Panic Perception
What is known can’t jerk us around unwittingly. Before anything can be resolved, the implicit must be made into the explicit.
RYAN HOLIDAY

Explicit Known Resolution
Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project.
RYAN HOLIDAY

Cover Ideas Media Opening Project Transformation

Great times are great softeners.

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Great times are great softeners.

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