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It is no longer the sexual which is indecent, it is the sentimental.

Roland Barthes

It is no longer the sexual which is indecent, it is the sentimental.
ROLAND BARTHES

Emotional Sexuality
A picture is never anything but its own plural description.
ROLAND BARTHES

Description Photograph Plural
To know that one does not write for the other, to know that these things I am going to write will never cause me to be loved by the one I love (the other), to know that writing compensates for nothing, sublimates nothing, that it is precisely there where you are not–this is the beginning of writing.
ROLAND BARTHES

Beginning Known Love Myself Writing
Wine is a part of society because it provides a basis not only for a morality but also for an environment; it is an ornament in the slightest ceremonials of French daily life, from the snack to the feast, from the conversation at the local cafT to the speech at a formal dinner.
ROLAND BARTHES

Dinner Environment Formal Moral Society Talk Wine
I call the discourse of power any discourse that engenders blame, hence guilt, in its recipient.
ROLAND BARTHES

Blame Guilty Myself Power
If I had to create a god, I would lend him a “slow understanding”: a kind of drip-by-drip understanding of problems. People who understand quickly frighten me.
ROLAND BARTHES

Creation Fear God Problem Scare Slow Understand Understanding
Television doomed us to the Family, whose household instrument it has become-what the hearth used to be, flanked by the communal kettle.
ROLAND BARTHES

Community Family Instrument Television
Architecture is always dream and function, expression of a utopia and instrument of a convenience.
ROLAND BARTHES

Architecture Convenience Dreams Function Instrument
All those young photographers who are at work in the world, determined upon the capture of actuality, do not know that they are agents of Death.
ROLAND BARTHES

Death Determination Photography Young
Every new Fashion is a refusal to inherit, a subversion against the oppression of the preceding Fashion; Fashion experiences itself as a Right, the natural right of the present over the past.
ROLAND BARTHES

Experience Fashion Past Present Refusal
All official institutions of language are repeating machines: school, sports, advertising, popular songs, news, all continually repeat the same structure, the same meaning, often the same words: the stereotype is a political fact, the major figure of ideology.
ROLAND BARTHES

Ideas Institution Meaning Official Popular Repeat Structure
Through the mythology of Einstein, the world blissfully regained the image of knowledge reduced to a formula.
ROLAND BARTHES

Bliss Image Knowledge Mythology World
The text you write must prove to me that it desires me. This proof exists: it is writing. Writing is: the science of the various blisses of language, its Kama Sutra (this science has but one treatise: writing itself).
ROLAND BARTHES

Bliss Desire Language Oneself Science Writing
To whom could I put this question (with any hope of an answer)? Does being able to live without someone you loved mean you loved her less than you thought?
ROLAND BARTHES

Answer Hope Love Myself Question Yourself
New York is a city of geometric heights, a petrified desert of grids and lattices, an inferno of greenish abstraction under a flat sky, a real Metropolis from which man is absent by his very accumulation.
ROLAND BARTHES

Abstraction Desert Height Man Reality
Don’t say mourning. It’s too psychoanalytic. I’m not mourning. I’m suffering.
ROLAND BARTHES

Mourning Myself Suffering

It is no longer the sexual which is indecent, it is the sentimental.

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It is no longer the sexual which is indecent, it is the sentimental.

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