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It is no longer the sexual which is indecent, it is the sentimental.

Roland Barthes

Someone tells me: this kind of love is not viable. But how can you evaluate viability? Why is the viable a Good Thing? Why is it better to last than to burn?
ROLAND BARTHES

Better Burn Evaluation Kind Love
Great portrait photographers are great mythologists.
ROLAND BARTHES

Fantasy Greatness Mythology Photography
Every new Fashion is a refusal to inherit, a subversion against the oppression of the preceding Fashion; Fashion experiences itself as a Right, the natural right of the present over the past.
ROLAND BARTHES

Experience Fashion Past Present Refusal
The new is not a fashion, it is a value.
ROLAND BARTHES

Fashion Time Value
In an initial period, Photography, in order to surprise, photographs the notable; but soon, by a familiar reversal, it decrees notable whatever it photographs. The ‘anything whatever’ then becomes the sophisticated acme of value.
ROLAND BARTHES

Notable Order Photography Sophistication Value
I love you is unsubtle. It removes explanations, facilities, degrees, scruples.
ROLAND BARTHES

I Love You Myself Removal
To whom could I put this question (with any hope of an answer)? Does being able to live without someone you loved mean you loved her less than you thought?
ROLAND BARTHES

Answer Hope Love Myself Question Yourself
A photograph is always invisible, it is not it that we see.
ROLAND BARTHES

Invisible Photograph See
Each of us has his own rhythm of suffering.
ROLAND BARTHES

Hard Time Ourselves Suffering
Language is a skin: I rub my language against the other. It is as if I had words instead of fingers, or fingers at the tip of my words. My language trembles with desire.
ROLAND BARTHES

Desire Fingers Language Myself Skin Tremble Word
Architecture is always dream and function, expression of a utopia and instrument of a convenience.
ROLAND BARTHES

Architecture Convenience Dreams Function Instrument
To eat, to speak, to sing (need we add: to kiss?) are operations which have the same site of the body for origin.
ROLAND BARTHES

Body Eat Origin Sing Talk
Who speaks is not who writes, and who writes is not who is.
ROLAND BARTHES

Literature Poet Talk Writing
The text is a tissue of quotations drawn from the innumerable centres of culture.
ROLAND BARTHES

Culture Drawing Text
Television doomed us to the Family, whose household instrument it has become-what the hearth used to be, flanked by the communal kettle.
ROLAND BARTHES

Community Family Instrument Television
The text you write must prove to me that it desires me. This proof exists: it is writing. Writing is: the science of the various blisses of language, its Kama Sutra (this science has but one treatise: writing itself).
ROLAND BARTHES

Bliss Desire Language Oneself Science Writing

It is no longer the sexual which is indecent, it is the sentimental.

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It is no longer the sexual which is indecent, it is the sentimental.

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