We were leery to do it ourselves, but being near Vetro when they did, the auction was a good technique for that. BOB HORNER AuctionLeeryOurselvesTechnique
The lesson here, and my advice for other developers, is to find a way that you can quantify for people what your product is worth. BOB HORNER AdvicePeopleQuantityTechnique
No one wants to be first, and the auction proved to people that others were buying and gave them that boost of confidence they needed. BOB HORNER AuctionBoostConfidenceNeededNoOneOthersWant
