Some charities treat donors like cash machines. Until now there hasn’t been any effective way for them to provide a more personal or interactive giving experience.
In college, I was always disappointed by lectures that covered social problems but failed to identify what I could do to change them. Part of the problem was that many professors simply didn’t believe they had a role in converting awareness to action.
Social networking technology didn’t really exist until 2004-2005. I had the idea to use this technology to bridge this gap between a general interest in addressing social issues and the practical action.
Cutting a check is not engaging. Some charities treat donors like cash machines. Until now there hasn’t been any effective way for them to provide a more personal or interactive giving experience.
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