Barbara Bund Quotes

Often people say they can’t base their strategies on customers because customers make unreasonable requests and because customers vary too much.

The decision-makers should communicate the customer pictures and the logic of the strategies and actions.

They want products that will solve customer problems and provide other customer benefits, and will do so without undue risk or cost. Not infrequently, customers view advanced technology itself as a risk.

Often, very talented technical people find it extraordinarily difficult to take the viewpoint of customers, who are often ignorant about the technology and who may have strong and perhaps incorrect prejudices about it.