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Effectiveness must be learned.

Peter Drucker

The computer is a moron.
PETER DRUCKER

Stupidity Technology
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
PETER DRUCKER

Customer Himself Understand
The most serious mistakes are not being made as a result of wrong answers. The true dangerous thing is asking the wrong question.
PETER DRUCKER

Danger Result True Wrong
There is nothing quite so useless, as doing with great efficiency, something that should not be done at all.
PETER DRUCKER

Greatness Quite Wasted Time
It is more productive to convert an opportunity into results than to solve a problem – which only restores the equilibrium of yesterday.
PETER DRUCKER

Opportunity Problem Result
People who don’t take risks generally make about two big mistakes a year.
PETER DRUCKER

Mistake People Risk
The first rule in decision-making is that one does not make a decision unless there is disagreement.
PETER DRUCKER

Decision Oneself Rule
If there is any one secret of effectiveness, it is concentration. Effective executives do first things first and they do one thing at a time.
PETER DRUCKER

Secret Time Worth
It takes far more energy and work to improve from incompetence to mediocrity than it takes to improve from first-rate performance to excellence.
PETER DRUCKER

Excellence Improvement
Effectiveness must be learned.
PETER DRUCKER

Learning One Liner
Results are obtained by exploiting opportunities, not by solving problems.
PETER DRUCKER

Opportunity Problem Result
There is only one valid definition of business purpose: to create a customer.
PETER DRUCKER

Business Creation Customer Purpose
Entrepreneurship is neither a science nor an art. It is a practice.
PETER DRUCKER

Art Entrepreneur Practice Science
History has been written not by the most talented but by the most motivated.
PETER DRUCKER

History Motivational Talent Writing
1. What is our mission? 2. Who is our customer? 3. What does the customer value? 4. What are our results? 5. What is our plan?
PETER DRUCKER

Customer Mission Ourselves Planning Result
People in any organization are always attached to the obsolete – the things that should have worked but did not, the things that once were productive and no longer are.
PETER DRUCKER

Attachment Business People

Effectiveness must be learned.

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Effectiveness must be learned.

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