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The golden rule for every business man is this: ‘Put yourself in your customer’s place.’

Orison Swett Marden

What keeps so many people back is simply unwillingness to pay the price, to make the exertion, the effort to sacrifice their ease and comfort.
ORISON SWETT MARDEN

Comfortable Effort Pay People Price Sacrifice Simplicity Willing
Begin where you are; work where you are; the hour which you are now wasting, dreaming of some far off success may be crowded with grand possibilities.
ORISON SWETT MARDEN

Beginning Grand Possible Time Work
Pessimism has never done anything but tear down and destroy what optimism has built up.
ORISON SWETT MARDEN

Build Destroy Pessimist
There are powers inside of you which, if you could discover and use, would make of you everything you ever dreamed or imagined you could become.
ORISON SWETT MARDEN

Discover Dreams Imagination Power Yourself
What are stumbling blocks and defeat to the weak and vacillating are but stepping stones to victory to the determined soul.
ORISON SWETT MARDEN

Block Defeat Determination Soul Victory
You cannot measure a man by his failures. You must know what use he makes of them. What did they mean to him. What did he get out of them.
ORISON SWETT MARDEN

Failure Himself Measurement
Absorb knowledge from every possible source and opportunity. Power gravitates to the man who knows how and why.
ORISON SWETT MARDEN

Gravitation Knowledge Possible Power Source
Our destiny changes with our thought; we shall become what we wish to become, do what we wish to do, when our habitual thought corresponds with our desire.
ORISON SWETT MARDEN

Desire Destiny Habit Thinking
Obstacles are like wild animals. They are cowards but they will bluff you if they can. If they see you are afraid of them… they are liable to spring upon you; but if you look them squarely in the eye, they will slink out of sight.
ORISON SWETT MARDEN

Afraid Animal Eyes Obstacle Wild Yourself
There is no medicine like hope, no incentive so great, and no tonic so powerful as expectation of something tomorrow.
ORISON SWETT MARDEN

Greatness Hope Medicine Tomorrow
Poverty often hides her charms under an ugly mask; yet thousands have been forced into greatness by their very struggle to keep the wolf from the door.
ORISON SWETT MARDEN

Charm Greatness Poverty Struggle Time
This is the test of your manhood: How much is there left in you after you have lost everything outside of yourself?
ORISON SWETT MARDEN

Lost Man Material Test Yourself
The quality of your work, in the long run, is the deciding factor on how much your services are valued by the world.
ORISON SWETT MARDEN

Decision Quality Run Value Work World
You will find the whole world will change to you when you change your attitude toward it.
ORISON SWETT MARDEN

Attitude World Yourself
Success is not measured by what you accomplish, but by the opposition you have encountered, and the courage with which you have maintained the struggle against overwhelming odds.
ORISON SWETT MARDEN

Encounter Measurement Struggle Success Yourself
No man can be ideally successful until he has found his place. Like a locomotive he is strong on the track, but weak anywhere else.
ORISON SWETT MARDEN

Ideal Man Place Success Weakness

The golden rule for every business man is this: ‘Put yourself in your customer’s place.’

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The golden rule for every business man is this: ‘Put yourself in your customer’s place.’

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