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The golden rule for every business man is this: ‘Put yourself in your customer’s place.’

Orison Swett Marden

Success is not measured by what you accomplish, but by the opposition you have encountered, and the courage with which you have maintained the struggle against overwhelming odds.
ORISON SWETT MARDEN

Encounter Measurement Struggle Success Yourself
Joyfulness keeps the heart and face young. A good laugh makes us better friends with ourselves and everybody around us.
ORISON SWETT MARDEN

Face Happiness Heart Ourselves Young
Obstacles will look large or small to you according to whether you are large or small.
ORISON SWETT MARDEN

Large Obstacle Small Yourself
Good cheer is a great lubricant; it oils all of life’s machinery.
ORISON SWETT MARDEN

Goodness Greatness Life Machine
The man who has not learned the secret of taking the drudgery out of his task by flinging his whole soul into it, has not learned the first principles of success or happiness.
ORISON SWETT MARDEN

Happiness Learning Man Principle Secret Soul
No one has a corner on success. It is his who pays the price.
ORISON SWETT MARDEN

Himself Pay Price Success
It is what we do easily and what we like to do that we do well.
ORISON SWETT MARDEN

Easy Ourselves Willing
Wanted, a man who will not lose his individuality in a crowd, a man who has the courage of his convictions, who is not afraid to say “No,” though all the world say “Yes.
ORISON SWETT MARDEN

Afraid Individual Lose Man Talk World
The greatest thing a man can do in this world is to make the most possible out of the stuff that has been given him. This is success, and there is no other.
ORISON SWETT MARDEN

Greatness Man Possible Success World
There is no medicine like hope, no incentive so great, and no tonic so powerful as expectation of something tomorrow.
ORISON SWETT MARDEN

Greatness Hope Medicine Tomorrow
The Creator has not given you a longing to do that which you have no ability to do.
ORISON SWETT MARDEN

Ability Creation Yourself
How can I develop myself into the grandest possible manhood?
ORISON SWETT MARDEN

Development Man Myself Possible
The golden rule for every business man is this: ‘Put yourself in your customer’s place.’
ORISON SWETT MARDEN

Business Customer Gold Man Place Rule
The best thing about giving of ourselves is that what we get is always better than what we give. The reaction is greater than the action.
ORISON SWETT MARDEN

Action Best Better Greatness Reaction
There is no law by which one can, as long as he thinks he can’t.
ORISON SWETT MARDEN

Himself Law Thinking
Pessimism has never done anything but tear down and destroy what optimism has built up.
ORISON SWETT MARDEN

Build Destroy Pessimist

The golden rule for every business man is this: ‘Put yourself in your customer’s place.’

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The golden rule for every business man is this: ‘Put yourself in your customer’s place.’

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