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The golden rule for every business man is this: ‘Put yourself in your customer’s place.’

Orison Swett Marden

Our destiny changes with our thought; we shall become what we wish to become, do what we wish to do, when our habitual thought corresponds with our desire.
ORISON SWETT MARDEN

Desire Destiny Habit Thinking
It is what we do easily and what we like to do that we do well.
ORISON SWETT MARDEN

Easy Ourselves Willing
Opportunities? They are all around us There is power lying latent everywhere waiting for the observant eye to discover it.
ORISON SWETT MARDEN

Discover Eyes Lying Opportunity Power
Your expectations opens or closes the doors of your supply, If you expect grand things, and work honestly for them, they will come to you, your supply will correspond with your expectation.
ORISON SWETT MARDEN

Expectation Honesty Yourself
Learn From Yesterday, Live for Today, hope for tomorrow.
ORISON SWETT MARDEN

Future Hope Learning
Obstacles are like wild animals. They are cowards but they will bluff you if they can. If they see you are afraid of them… they are liable to spring upon you; but if you look them squarely in the eye, they will slink out of sight.
ORISON SWETT MARDEN

Afraid Animal Eyes Obstacle Wild Yourself
We cannot rise higher than our thought of ourselves.
ORISON SWETT MARDEN

Ourselves Rise Standard Thinking
Just make up your mind at the very outset that your work is going to stand for quality… that you are going to stamp a superior quality upon everything that goes out of your hands, that whatever you do shall bear the hallmark of excellence.
ORISON SWETT MARDEN

Excellence Hands Mindset Quality Stand
Believe with all your heart that you will do what you were made to do.
ORISON SWETT MARDEN

Believe Heart Yourself
Joyfulness keeps the heart and face young. A good laugh makes us better friends with ourselves and everybody around us.
ORISON SWETT MARDEN

Face Happiness Heart Ourselves Young
The size of your accomplishments, the quality of your achievement, will depend very largely on how big a man you see in yourself, what sort of image you get of your possible self, yourself at your best.
ORISON SWETT MARDEN

Accomplishment Best Big Man Possible Quality Yourself
There is no medicine like hope, no incentive so great, and no tonic so powerful as expectation of something tomorrow.
ORISON SWETT MARDEN

Greatness Hope Medicine Tomorrow
A good system shortens the road to the goal.
ORISON SWETT MARDEN

Goal Goodness Road
There is no law by which one can, as long as he thinks he can’t.
ORISON SWETT MARDEN

Himself Law Thinking
Real happiness is so simple that most people do not recognize it. It is derived from the simplest, the quietest, the most unpretentious things in the world.
ORISON SWETT MARDEN

Happiness Quiet Reality Recognition Simplicity World
All who have accomplished great things have had a great aim, have fixed their gaze on a goal which was high, one which sometimes seemed impossible.
ORISON SWETT MARDEN

Accomplishment Goal Greatness Impossible Time Yourself

The golden rule for every business man is this: ‘Put yourself in your customer’s place.’

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The golden rule for every business man is this: ‘Put yourself in your customer’s place.’

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