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Leadership consists of character and strategy. If you can’t have both, opt for character.

Norman Schwarzkopf

I get angry at a principle, not a person.
NORMAN SCHWARZKOPF

Angry Person Principle
I don’t consider myself dovish and I certainly don’t consider myself hawkish. Maybe I would describe myself as owlishthat is wise enough to understand that you want to do everything possible to avoid war.
NORMAN SCHWARZKOPF

Want War Wise
I believe that forgiving them is god’s function, our job is to arrange the meeting.
NORMAN SCHWARZKOPF

Arrangement Believe Function Job Military
Choose to win, Get mad, then get over it.
NORMAN SCHWARZKOPF

Military Motivational Win
I do hunt, and I do fish, and I don’t apologize to anybody for hunting and fishing.
NORMAN SCHWARZKOPF

Apologize Fish Hunt
I am quite confident that in the foreseeable future armed conflict will not take the form of huge land armies facing each other across extended battle lines, as they did in World War I and World War II or, for that matter, as they would have if NATO had faced the Warsaw Pact on the field of battle.
NORMAN SCHWARZKOPF

Army Military War
Leadership consists of character and strategy. If you can’t have both, opt for character.
NORMAN SCHWARZKOPF

Character Leadership Strategy
It is God’s job to forgive Osama Bin Laden. It is our job to arrange a face to face meeting.
NORMAN SCHWARZKOPF

God Job War
Going to war without France is like going hunting without an accordion.
NORMAN SCHWARZKOPF

Country Hunt War
A professional soldier understands that war means killing people, war means maiming people, war means families left without fathers and mothers.
NORMAN SCHWARZKOPF

Family Father Kill Mother People Professional Soldier
With a chemical alarm, you’re going to build one that is oversensitive because you would rather the alarm go off and give you a false alarm than to err on the other side
NORMAN SCHWARZKOPF

Alarm Chemical
It doesn’t take a hero to order men into battle. It takes a hero to be one of those men who goes into battle.
NORMAN SCHWARZKOPF

Battle Courage Hero Veterans Day
I admire men of character and I judge character not by how men deal with their superiors, but mostly how they deal with their subordinates. And that, to me, is where you find out what the character of a man is.
NORMAN SCHWARZKOPF

Character Deal Judgment Men Superior
Judge your enemy based upon capabilities, not intent, you have to look at the enemy and really almost make a worst case call every time.
NORMAN SCHWARZKOPF

Enemy Judging Looks
A very great man once said you should love your enemies and that’s not a bad piece of advice. We can love them but, by God, that doesn’t mean we’re not going to fight them.
NORMAN SCHWARZKOPF

Advice Enemy God Love
Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.
NORMAN SCHWARZKOPF

Business Character Combination Leadership Strategy

Leadership consists of character and strategy. If you can’t have both, opt for character.

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Leadership consists of character and strategy. If you can’t have both, opt for character.

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