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Leadership consists of character and strategy. If you can’t have both, opt for character.

Norman Schwarzkopf

Fear will keep you alive in a war. Fear will keep you alive in business. There’s nothing wrong with fear.
NORMAN SCHWARZKOPF

Alive Business Fear War
Good generalship is a realization that you’ve got to try and figure out how to accomplish your mission with a minimum loss of human life.
NORMAN SCHWARZKOPF

Accomplishment Loss Mission Realization Trying
Leadership consists of character and strategy. If you can’t have both, opt for character.
NORMAN SCHWARZKOPF

Character Leadership Strategy
I prided myself on being unflappable even in the most chaotic of circumstances.
NORMAN SCHWARZKOPF

Chaotic Circumstance Pride
I have seen competent leaders who stood in front of a platoon and all they saw was a platoon. But great leaders stand in front of a platoon and see it as 44 individuals, each of whom has aspirations, each of who wants to live, each of whom wants to do good.
NORMAN SCHWARZKOPF

Leadership Want
You can’t help someone get up a hill without getting closer to the top yourself.
NORMAN SCHWARZKOPF

Help Relationship Success
I believe that forgiving them is god’s function, our job is to arrange the meeting.
NORMAN SCHWARZKOPF

Arrangement Believe Function Job Military
Ninety-nine percent of leadership failures are failures of character.
NORMAN SCHWARZKOPF

Character Failure Leadership
It is God’s job to forgive Osama Bin Laden. It is our job to arrange a face to face meeting.
NORMAN SCHWARZKOPF

God Job War
A very great man once said you should love your enemies and that’s not a bad piece of advice. We can love them but, by God, that doesn’t mean we’re not going to fight them.
NORMAN SCHWARZKOPF

Advice Enemy God Love
How do you fight someone who doesn’t care if they get killed? You accommodate them.
NORMAN SCHWARZKOPF

Accommodate Care Fight Kill War
You learn far more from negative leadership than from positive leadership. Because you learn how not to do it. And, therefore, you learn how to do it.
NORMAN SCHWARZKOPF

Business Leadership Positive
I hate war. Absolutely, I hate war.
NORMAN SCHWARZKOPF

Absolute Hate War
Do what is right, not what you think the high headquarters wants or what you think will make you look good.
NORMAN SCHWARZKOPF

Look Thinking Want
I am quite confident that in the foreseeable future armed conflict will not take the form of huge land armies facing each other across extended battle lines, as they did in World War I and World War II or, for that matter, as they would have if NATO had faced the Warsaw Pact on the field of battle.
NORMAN SCHWARZKOPF

Army Military War
I don’t consider myself dovish and I certainly don’t consider myself hawkish. Maybe I would describe myself as owlishthat is wise enough to understand that you want to do everything possible to avoid war.
NORMAN SCHWARZKOPF

Want War Wise

Leadership consists of character and strategy. If you can’t have both, opt for character.

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Leadership consists of character and strategy. If you can’t have both, opt for character.

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