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The more you sweat in peace, the less you bleed in war.

Norman Schwarzkopf

I don’t consider myself dovish and I certainly don’t consider myself hawkish. Maybe I would describe myself as owlishthat is wise enough to understand that you want to do everything possible to avoid war.
NORMAN SCHWARZKOPF

Want War Wise
I admire men of character and I judge character not by how men deal with their superiors, but mostly how they deal with their subordinates. And that, to me, is where you find out what the character of a man is.
NORMAN SCHWARZKOPF

Character Deal Judgment Men Superior
It’s the sense of duty that keeps you going sometimes when things get very, very rough. Somebody’s got to do it. And if you don’t, who will?
NORMAN SCHWARZKOPF

Duty Rough
Judge your enemy based upon capabilities, not intent, you have to look at the enemy and really almost make a worst case call every time.
NORMAN SCHWARZKOPF

Enemy Judging Looks
You learn far more from negative leadership than from positive leadership. Because you learn how not to do it. And, therefore, you learn how to do it.
NORMAN SCHWARZKOPF

Business Leadership Positive
Good generalship is a realization that you’ve got to try and figure out how to accomplish your mission with a minimum loss of human life.
NORMAN SCHWARZKOPF

Accomplishment Loss Mission Realization Trying
I get angry at a principle, not a person.
NORMAN SCHWARZKOPF

Angry Person Principle
Leadership consists of character and strategy. If you can’t have both, opt for character.
NORMAN SCHWARZKOPF

Character Leadership Strategy
True courage is being afraid, and going ahead and doing your job anyhow, that’s what courage is.
NORMAN SCHWARZKOPF

Afraid Courage Firefighter Job True
A professional soldier understands that war means killing people, war means maiming people, war means families left without fathers and mothers.
NORMAN SCHWARZKOPF

Family Father Kill Mother People Professional Soldier
I’d like to think I’m a caring human being.
NORMAN SCHWARZKOPF

Human Being Personality
Success is sweet, but the secret is sweat.
NORMAN SCHWARZKOPF

Secret Success Sweat Sweet
As far as Saddam Hussein being a great military strategist, he is neither a strategist, nor is he schooled in the operational arts, nor is he a tactician, nor is he a general, nor is he a soldier. Other than that, he’s a great military man, I want you to know that.
NORMAN SCHWARZKOPF

Art Men Military
Going to war without France is like going hunting without an accordion.
NORMAN SCHWARZKOPF

Country Hunt War
I have seen competent leaders who stood in front of a platoon and all they saw was a platoon. But great leaders stand in front of a platoon and see it as 44 individuals, each of whom has aspirations, each of who wants to live, each of whom wants to do good.
NORMAN SCHWARZKOPF

Leadership Want
Do what is right, not what you think the high headquarters wants or what you think will make you look good.
NORMAN SCHWARZKOPF

Look Thinking Want

The more you sweat in peace, the less you bleed in war.

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The more you sweat in peace, the less you bleed in war.

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