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How do you fight someone who doesn’t care if they get killed? You accommodate them.

Norman Schwarzkopf

Do what is right, not what you think the high headquarters wants or what you think will make you look good.
NORMAN SCHWARZKOPF

Look Thinking Want
With a chemical alarm, you’re going to build one that is oversensitive because you would rather the alarm go off and give you a false alarm than to err on the other side
NORMAN SCHWARZKOPF

Alarm Chemical
Choose to win, Get mad, then get over it.
NORMAN SCHWARZKOPF

Military Motivational Win
An awful lot has been written about my temper.
NORMAN SCHWARZKOPF

Awful Temper
True courage is being afraid, and going ahead and doing your job anyhow, that’s what courage is.
NORMAN SCHWARZKOPF

Afraid Courage Firefighter Job True
Success is sweet, but the secret is sweat.
NORMAN SCHWARZKOPF

Secret Success Sweat Sweet
Good generalship is a realization that you’ve got to try and figure out how to accomplish your mission with a minimum loss of human life.
NORMAN SCHWARZKOPF

Accomplishment Loss Mission Realization Trying
Fear will keep you alive in a war. Fear will keep you alive in business. There’s nothing wrong with fear.
NORMAN SCHWARZKOPF

Alive Business Fear War
Judge your enemy based upon capabilities, not intent, you have to look at the enemy and really almost make a worst case call every time.
NORMAN SCHWARZKOPF

Enemy Judging Looks
A professional soldier understands that war means killing people, war means maiming people, war means families left without fathers and mothers.
NORMAN SCHWARZKOPF

Family Father Kill Mother People Professional Soldier
Leadership consists of character and strategy. If you can’t have both, opt for character.
NORMAN SCHWARZKOPF

Character Leadership Strategy
The more you sweat in peace, the less you bleed in war.
NORMAN SCHWARZKOPF

Military Motivational Peace Sports
I prided myself on being unflappable even in the most chaotic of circumstances.
NORMAN SCHWARZKOPF

Chaotic Circumstance Pride
Ninety-nine percent of leadership failures are failures of character.
NORMAN SCHWARZKOPF

Character Failure Leadership
Any soldier worth his salt should be antiwar. And still there are things worth fighting for.
NORMAN SCHWARZKOPF

Fight Soldier Veterans Day
Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.
NORMAN SCHWARZKOPF

Business Character Combination Leadership Strategy

How do you fight someone who doesn’t care if they get killed? You accommodate them.

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How do you fight someone who doesn’t care if they get killed? You accommodate them.

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