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Ninety-nine percent of leadership failures are failures of character.

Norman Schwarzkopf

Good generalship is a realization that you’ve got to try and figure out how to accomplish your mission with a minimum loss of human life.
NORMAN SCHWARZKOPF

Accomplishment Loss Mission Realization Trying
I don’t consider myself dovish and I certainly don’t consider myself hawkish. Maybe I would describe myself as owlishthat is wise enough to understand that you want to do everything possible to avoid war.
NORMAN SCHWARZKOPF

Want War Wise
It doesn’t take a hero to order men into battle. It takes a hero to be one of those men who goes into battle.
NORMAN SCHWARZKOPF

Battle Courage Hero Veterans Day
With a chemical alarm, you’re going to build one that is oversensitive because you would rather the alarm go off and give you a false alarm than to err on the other side
NORMAN SCHWARZKOPF

Alarm Chemical
The more you sweat in peace, the less you bleed in war.
NORMAN SCHWARZKOPF

Military Motivational Peace Sports
Choose to win, Get mad, then get over it.
NORMAN SCHWARZKOPF

Military Motivational Win
How do you fight someone who doesn’t care if they get killed? You accommodate them.
NORMAN SCHWARZKOPF

Accommodate Care Fight Kill War
I am quite confident that in the foreseeable future armed conflict will not take the form of huge land armies facing each other across extended battle lines, as they did in World War I and World War II or, for that matter, as they would have if NATO had faced the Warsaw Pact on the field of battle.
NORMAN SCHWARZKOPF

Army Military War
It’s the sense of duty that keeps you going sometimes when things get very, very rough. Somebody’s got to do it. And if you don’t, who will?
NORMAN SCHWARZKOPF

Duty Rough
When placed in command, take charge.
NORMAN SCHWARZKOPF

Charge Command Leadership
I prided myself on being unflappable even in the most chaotic of circumstances.
NORMAN SCHWARZKOPF

Chaotic Circumstance Pride
I hate war. Absolutely, I hate war.
NORMAN SCHWARZKOPF

Absolute Hate War
Any soldier worth his salt should be antiwar. And still there are things worth fighting for.
NORMAN SCHWARZKOPF

Fight Soldier Veterans Day
Do what is right, not what you think the high headquarters wants or what you think will make you look good.
NORMAN SCHWARZKOPF

Look Thinking Want
Well, unfortunately, I have always regretted the fact that I have a temper, but I also have, you know, have great love and respect for all of the people that have worked for me. I think like everything else, this is one of those things that has been blown out of proportion.
NORMAN SCHWARZKOPF

Great Love People Thinking
Leadership consists of character and strategy. If you can’t have both, opt for character.
NORMAN SCHWARZKOPF

Character Leadership Strategy

Ninety-nine percent of leadership failures are failures of character.

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Ninety-nine percent of leadership failures are failures of character.

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