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It doesn’t take a hero to order men into battle. It takes a hero to be one of those men who goes into battle.

Norman Schwarzkopf

Leadership consists of character and strategy. If you can’t have both, opt for character.
NORMAN SCHWARZKOPF

Character Leadership Strategy
If it had been our intention to take Iraq, if it had been our intention to destroy the country, if it had been our intention to overrun the country, we could have done it unopposed.
NORMAN SCHWARZKOPF

Country Destroy Intention
A very great man once said you should love your enemies and that’s not a bad piece of advice. We can love them but, by God, that doesn’t mean we’re not going to fight them.
NORMAN SCHWARZKOPF

Advice Enemy God Love
As far as Saddam Hussein being a great military strategist, he is neither a strategist, nor is he schooled in the operational arts, nor is he a tactician, nor is he a general, nor is he a soldier. Other than that, he’s a great military man, I want you to know that.
NORMAN SCHWARZKOPF

Art Men Military
Any soldier worth his salt should be antiwar. And still there are things worth fighting for.
NORMAN SCHWARZKOPF

Fight Soldier Veterans Day
The more you sweat in peace, the less you bleed in war.
NORMAN SCHWARZKOPF

Military Motivational Peace Sports
Ninety-nine percent of leadership failures are failures of character.
NORMAN SCHWARZKOPF

Character Failure Leadership
I do hunt, and I do fish, and I don’t apologize to anybody for hunting and fishing.
NORMAN SCHWARZKOPF

Apologize Fish Hunt
It’s the sense of duty that keeps you going sometimes when things get very, very rough. Somebody’s got to do it. And if you don’t, who will?
NORMAN SCHWARZKOPF

Duty Rough
You learn far more from negative leadership than from positive leadership. Because you learn how not to do it. And, therefore, you learn how to do it.
NORMAN SCHWARZKOPF

Business Leadership Positive
You can’t help someone get up a hill without getting closer to the top yourself.
NORMAN SCHWARZKOPF

Help Relationship Success
Good generalship is a realization that you’ve got to try and figure out how to accomplish your mission with a minimum loss of human life.
NORMAN SCHWARZKOPF

Accomplishment Loss Mission Realization Trying
Fear will keep you alive in a war. Fear will keep you alive in business. There’s nothing wrong with fear.
NORMAN SCHWARZKOPF

Alive Business Fear War
Success is sweet, but the secret is sweat.
NORMAN SCHWARZKOPF

Secret Success Sweat Sweet
How do you fight someone who doesn’t care if they get killed? You accommodate them.
NORMAN SCHWARZKOPF

Accommodate Care Fight Kill War
An awful lot has been written about my temper.
NORMAN SCHWARZKOPF

Awful Temper

It doesn’t take a hero to order men into battle. It takes a hero to be one of those men who goes into battle.

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It doesn’t take a hero to order men into battle. It takes a hero to be one of those men who goes into battle.

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