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True courage is being afraid, and going ahead and doing your job anyhow, that’s what courage is.

Norman Schwarzkopf

A very great man once said you should love your enemies and that’s not a bad piece of advice. We can love them but, by God, that doesn’t mean we’re not going to fight them.
NORMAN SCHWARZKOPF

Advice Enemy God Love
An awful lot has been written about my temper.
NORMAN SCHWARZKOPF

Awful Temper
Judge your enemy based upon capabilities, not intent, you have to look at the enemy and really almost make a worst case call every time.
NORMAN SCHWARZKOPF

Enemy Judging Looks
From the time I was twelve years old until I retired last year at the age of fifty-seven, the Army was my life. I loved commanding soldiers and being around people who had made a serious commitment to serve their country.
NORMAN SCHWARZKOPF

Command Commitment Country Love Retirement Soldier Time
I’m not a politician. I’d make a lousy politician.
NORMAN SCHWARZKOPF

Lousy Politics
How do you fight someone who doesn’t care if they get killed? You accommodate them.
NORMAN SCHWARZKOPF

Accommodate Care Fight Kill War
I believe that forgiving them is god’s function, our job is to arrange the meeting.
NORMAN SCHWARZKOPF

Arrangement Believe Function Job Military
Going to war without France is like going hunting without an accordion.
NORMAN SCHWARZKOPF

Country Hunt War
I am quite confident that in the foreseeable future armed conflict will not take the form of huge land armies facing each other across extended battle lines, as they did in World War I and World War II or, for that matter, as they would have if NATO had faced the Warsaw Pact on the field of battle.
NORMAN SCHWARZKOPF

Army Military War
Do what is right, not what you think the high headquarters wants or what you think will make you look good.
NORMAN SCHWARZKOPF

Look Thinking Want
Leadership consists of character and strategy. If you can’t have both, opt for character.
NORMAN SCHWARZKOPF

Character Leadership Strategy
Ninety-nine percent of leadership failures are failures of character.
NORMAN SCHWARZKOPF

Character Failure Leadership
Fear will keep you alive in a war. Fear will keep you alive in business. There’s nothing wrong with fear.
NORMAN SCHWARZKOPF

Alive Business Fear War
With a chemical alarm, you’re going to build one that is oversensitive because you would rather the alarm go off and give you a false alarm than to err on the other side
NORMAN SCHWARZKOPF

Alarm Chemical
True courage is being afraid, and going ahead and doing your job anyhow, that’s what courage is.
NORMAN SCHWARZKOPF

Afraid Courage Firefighter Job True
I was lucky enough to lead a very successful war.
NORMAN SCHWARZKOPF

Leadership Lucky Successful War

True courage is being afraid, and going ahead and doing your job anyhow, that’s what courage is.

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True courage is being afraid, and going ahead and doing your job anyhow, that’s what courage is.

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