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True courage is being afraid, and going ahead and doing your job anyhow, that’s what courage is.

Norman Schwarzkopf

Going to war without France is like going hunting without an accordion.
NORMAN SCHWARZKOPF

Country Hunt War
Fear will keep you alive in a war. Fear will keep you alive in business. There’s nothing wrong with fear.
NORMAN SCHWARZKOPF

Alive Business Fear War
A very great man once said you should love your enemies and that’s not a bad piece of advice. We can love them but, by God, that doesn’t mean we’re not going to fight them.
NORMAN SCHWARZKOPF

Advice Enemy God Love
I was lucky enough to lead a very successful war.
NORMAN SCHWARZKOPF

Leadership Lucky Successful War
You can’t help someone get up a hill without getting closer to the top yourself.
NORMAN SCHWARZKOPF

Help Relationship Success
I admire men of character and I judge character not by how men deal with their superiors, but mostly how they deal with their subordinates. And that, to me, is where you find out what the character of a man is.
NORMAN SCHWARZKOPF

Character Deal Judgment Men Superior
How do you fight someone who doesn’t care if they get killed? You accommodate them.
NORMAN SCHWARZKOPF

Accommodate Care Fight Kill War
True courage is being afraid, and going ahead and doing your job anyhow, that’s what courage is.
NORMAN SCHWARZKOPF

Afraid Courage Firefighter Job True
Do what is right, not what you think the high headquarters wants or what you think will make you look good.
NORMAN SCHWARZKOPF

Look Thinking Want
You learn far more from negative leadership than from positive leadership. Because you learn how not to do it. And, therefore, you learn how to do it.
NORMAN SCHWARZKOPF

Business Leadership Positive
If it had been our intention to take Iraq, if it had been our intention to destroy the country, if it had been our intention to overrun the country, we could have done it unopposed.
NORMAN SCHWARZKOPF

Country Destroy Intention
With a chemical alarm, you’re going to build one that is oversensitive because you would rather the alarm go off and give you a false alarm than to err on the other side
NORMAN SCHWARZKOPF

Alarm Chemical
I believe that forgiving them is god’s function, our job is to arrange the meeting.
NORMAN SCHWARZKOPF

Arrangement Believe Function Job Military
I hate war. Absolutely, I hate war.
NORMAN SCHWARZKOPF

Absolute Hate War
The more you sweat in peace, the less you bleed in war.
NORMAN SCHWARZKOPF

Military Motivational Peace Sports
I am quite confident that in the foreseeable future armed conflict will not take the form of huge land armies facing each other across extended battle lines, as they did in World War I and World War II or, for that matter, as they would have if NATO had faced the Warsaw Pact on the field of battle.
NORMAN SCHWARZKOPF

Army Military War

True courage is being afraid, and going ahead and doing your job anyhow, that’s what courage is.

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True courage is being afraid, and going ahead and doing your job anyhow, that’s what courage is.

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