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With a chemical alarm, you’re going to build one that is oversensitive because you would rather the alarm go off and give you a false alarm than to err on the other side

Norman Schwarzkopf

Fear will keep you alive in a war. Fear will keep you alive in business. There’s nothing wrong with fear.
NORMAN SCHWARZKOPF

Alive Business Fear War
Leadership consists of character and strategy. If you can’t have both, opt for character.
NORMAN SCHWARZKOPF

Character Leadership Strategy
Any soldier worth his salt should be antiwar. And still there are things worth fighting for.
NORMAN SCHWARZKOPF

Fight Soldier Veterans Day
I have seen competent leaders who stood in front of a platoon and all they saw was a platoon. But great leaders stand in front of a platoon and see it as 44 individuals, each of whom has aspirations, each of who wants to live, each of whom wants to do good.
NORMAN SCHWARZKOPF

Leadership Want
I’m not a politician. I’d make a lousy politician.
NORMAN SCHWARZKOPF

Lousy Politics
Judge your enemy based upon capabilities, not intent, you have to look at the enemy and really almost make a worst case call every time.
NORMAN SCHWARZKOPF

Enemy Judging Looks
Success is sweet, but the secret is sweat.
NORMAN SCHWARZKOPF

Secret Success Sweat Sweet
Good generalship is a realization that you’ve got to try and figure out how to accomplish your mission with a minimum loss of human life.
NORMAN SCHWARZKOPF

Accomplishment Loss Mission Realization Trying
Well, unfortunately, I have always regretted the fact that I have a temper, but I also have, you know, have great love and respect for all of the people that have worked for me. I think like everything else, this is one of those things that has been blown out of proportion.
NORMAN SCHWARZKOPF

Great Love People Thinking
Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.
NORMAN SCHWARZKOPF

Business Character Combination Leadership Strategy
An awful lot has been written about my temper.
NORMAN SCHWARZKOPF

Awful Temper
I do hunt, and I do fish, and I don’t apologize to anybody for hunting and fishing.
NORMAN SCHWARZKOPF

Apologize Fish Hunt
Ninety-nine percent of leadership failures are failures of character.
NORMAN SCHWARZKOPF

Character Failure Leadership
I admire men of character and I judge character not by how men deal with their superiors, but mostly how they deal with their subordinates. And that, to me, is where you find out what the character of a man is.
NORMAN SCHWARZKOPF

Character Deal Judgment Men Superior
If it had been our intention to take Iraq, if it had been our intention to destroy the country, if it had been our intention to overrun the country, we could have done it unopposed.
NORMAN SCHWARZKOPF

Country Destroy Intention
I believe that forgiving them is god’s function, our job is to arrange the meeting.
NORMAN SCHWARZKOPF

Arrangement Believe Function Job Military

With a chemical alarm, you’re going to build one that is oversensitive because you would rather the alarm go off and give you a false alarm than to err on the other side

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With a chemical alarm, you’re going to build one that is oversensitive because you would rather the alarm go off and give you a false alarm than to err on the other side

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Popular Authors

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