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When placed in command, take charge.

Norman Schwarzkopf

Leadership consists of character and strategy. If you can’t have both, opt for character.
NORMAN SCHWARZKOPF

Character Leadership Strategy
It’s the sense of duty that keeps you going sometimes when things get very, very rough. Somebody’s got to do it. And if you don’t, who will?
NORMAN SCHWARZKOPF

Duty Rough
How do you fight someone who doesn’t care if they get killed? You accommodate them.
NORMAN SCHWARZKOPF

Accommodate Care Fight Kill War
I am quite confident that in the foreseeable future armed conflict will not take the form of huge land armies facing each other across extended battle lines, as they did in World War I and World War II or, for that matter, as they would have if NATO had faced the Warsaw Pact on the field of battle.
NORMAN SCHWARZKOPF

Army Military War
I was lucky enough to lead a very successful war.
NORMAN SCHWARZKOPF

Leadership Lucky Successful War
True courage is being afraid, and going ahead and doing your job anyhow, that’s what courage is.
NORMAN SCHWARZKOPF

Afraid Courage Firefighter Job True
Good generalship is a realization that you’ve got to try and figure out how to accomplish your mission with a minimum loss of human life.
NORMAN SCHWARZKOPF

Accomplishment Loss Mission Realization Trying
I prided myself on being unflappable even in the most chaotic of circumstances.
NORMAN SCHWARZKOPF

Chaotic Circumstance Pride
With a chemical alarm, you’re going to build one that is oversensitive because you would rather the alarm go off and give you a false alarm than to err on the other side
NORMAN SCHWARZKOPF

Alarm Chemical
Choose to win, Get mad, then get over it.
NORMAN SCHWARZKOPF

Military Motivational Win
I hate war. Absolutely, I hate war.
NORMAN SCHWARZKOPF

Absolute Hate War
You learn far more from negative leadership than from positive leadership. Because you learn how not to do it. And, therefore, you learn how to do it.
NORMAN SCHWARZKOPF

Business Leadership Positive
Any soldier worth his salt should be antiwar. And still there are things worth fighting for.
NORMAN SCHWARZKOPF

Fight Soldier Veterans Day
I’m not a politician. I’d make a lousy politician.
NORMAN SCHWARZKOPF

Lousy Politics
I do hunt, and I do fish, and I don’t apologize to anybody for hunting and fishing.
NORMAN SCHWARZKOPF

Apologize Fish Hunt
Do what is right, not what you think the high headquarters wants or what you think will make you look good.
NORMAN SCHWARZKOPF

Look Thinking Want

When placed in command, take charge.

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When placed in command, take charge.

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