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Fear will keep you alive in a war. Fear will keep you alive in business. There’s nothing wrong with fear.

Norman Schwarzkopf

I admire men of character and I judge character not by how men deal with their superiors, but mostly how they deal with their subordinates. And that, to me, is where you find out what the character of a man is.
NORMAN SCHWARZKOPF

Character Deal Judgment Men Superior
I don’t consider myself dovish and I certainly don’t consider myself hawkish. Maybe I would describe myself as owlishthat is wise enough to understand that you want to do everything possible to avoid war.
NORMAN SCHWARZKOPF

Want War Wise
True courage is being afraid, and going ahead and doing your job anyhow, that’s what courage is.
NORMAN SCHWARZKOPF

Afraid Courage Firefighter Job True
Choose to win, Get mad, then get over it.
NORMAN SCHWARZKOPF

Military Motivational Win
Judge your enemy based upon capabilities, not intent, you have to look at the enemy and really almost make a worst case call every time.
NORMAN SCHWARZKOPF

Enemy Judging Looks
Well, unfortunately, I have always regretted the fact that I have a temper, but I also have, you know, have great love and respect for all of the people that have worked for me. I think like everything else, this is one of those things that has been blown out of proportion.
NORMAN SCHWARZKOPF

Great Love People Thinking
It doesn’t take a hero to order men into battle. It takes a hero to be one of those men who goes into battle.
NORMAN SCHWARZKOPF

Battle Courage Hero Veterans Day
Ninety-nine percent of leadership failures are failures of character.
NORMAN SCHWARZKOPF

Character Failure Leadership
When placed in command, take charge.
NORMAN SCHWARZKOPF

Charge Command Leadership
From the time I was twelve years old until I retired last year at the age of fifty-seven, the Army was my life. I loved commanding soldiers and being around people who had made a serious commitment to serve their country.
NORMAN SCHWARZKOPF

Command Commitment Country Love Retirement Soldier Time
I was lucky enough to lead a very successful war.
NORMAN SCHWARZKOPF

Leadership Lucky Successful War
I prided myself on being unflappable even in the most chaotic of circumstances.
NORMAN SCHWARZKOPF

Chaotic Circumstance Pride
I hate war. Absolutely, I hate war.
NORMAN SCHWARZKOPF

Absolute Hate War
As far as Saddam Hussein being a great military strategist, he is neither a strategist, nor is he schooled in the operational arts, nor is he a tactician, nor is he a general, nor is he a soldier. Other than that, he’s a great military man, I want you to know that.
NORMAN SCHWARZKOPF

Art Men Military
Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.
NORMAN SCHWARZKOPF

Business Character Combination Leadership Strategy
I do hunt, and I do fish, and I don’t apologize to anybody for hunting and fishing.
NORMAN SCHWARZKOPF

Apologize Fish Hunt

Fear will keep you alive in a war. Fear will keep you alive in business. There’s nothing wrong with fear.

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Fear will keep you alive in a war. Fear will keep you alive in business. There’s nothing wrong with fear.

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