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Fear will keep you alive in a war. Fear will keep you alive in business. There’s nothing wrong with fear.

Norman Schwarzkopf

A professional soldier understands that war means killing people, war means maiming people, war means families left without fathers and mothers.
NORMAN SCHWARZKOPF

Family Father Kill Mother People Professional Soldier
I get angry at a principle, not a person.
NORMAN SCHWARZKOPF

Angry Person Principle
I was lucky enough to lead a very successful war.
NORMAN SCHWARZKOPF

Leadership Lucky Successful War
Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.
NORMAN SCHWARZKOPF

Business Character Combination Leadership Strategy
Success is sweet, but the secret is sweat.
NORMAN SCHWARZKOPF

Secret Success Sweat Sweet
I don’t consider myself dovish and I certainly don’t consider myself hawkish. Maybe I would describe myself as owlishthat is wise enough to understand that you want to do everything possible to avoid war.
NORMAN SCHWARZKOPF

Want War Wise
Choose to win, Get mad, then get over it.
NORMAN SCHWARZKOPF

Military Motivational Win
I hate war. Absolutely, I hate war.
NORMAN SCHWARZKOPF

Absolute Hate War
You learn far more from negative leadership than from positive leadership. Because you learn how not to do it. And, therefore, you learn how to do it.
NORMAN SCHWARZKOPF

Business Leadership Positive
Fear will keep you alive in a war. Fear will keep you alive in business. There’s nothing wrong with fear.
NORMAN SCHWARZKOPF

Alive Business Fear War
Good generalship is a realization that you’ve got to try and figure out how to accomplish your mission with a minimum loss of human life.
NORMAN SCHWARZKOPF

Accomplishment Loss Mission Realization Trying
I believe that forgiving them is god’s function, our job is to arrange the meeting.
NORMAN SCHWARZKOPF

Arrangement Believe Function Job Military
From the time I was twelve years old until I retired last year at the age of fifty-seven, the Army was my life. I loved commanding soldiers and being around people who had made a serious commitment to serve their country.
NORMAN SCHWARZKOPF

Command Commitment Country Love Retirement Soldier Time
Leadership consists of character and strategy. If you can’t have both, opt for character.
NORMAN SCHWARZKOPF

Character Leadership Strategy
You can’t help someone get up a hill without getting closer to the top yourself.
NORMAN SCHWARZKOPF

Help Relationship Success
I’m not a politician. I’d make a lousy politician.
NORMAN SCHWARZKOPF

Lousy Politics

Fear will keep you alive in a war. Fear will keep you alive in business. There’s nothing wrong with fear.

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Fear will keep you alive in a war. Fear will keep you alive in business. There’s nothing wrong with fear.

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