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Fear will keep you alive in a war. Fear will keep you alive in business. There’s nothing wrong with fear.

Norman Schwarzkopf

Well, unfortunately, I have always regretted the fact that I have a temper, but I also have, you know, have great love and respect for all of the people that have worked for me. I think like everything else, this is one of those things that has been blown out of proportion.
NORMAN SCHWARZKOPF

Great Love People Thinking
Judge your enemy based upon capabilities, not intent, you have to look at the enemy and really almost make a worst case call every time.
NORMAN SCHWARZKOPF

Enemy Judging Looks
To be an effective leader, you have to have a manipulative streak – you have to figure out the people working for you and give each tasks that will take advantage of his strength.
NORMAN SCHWARZKOPF

Giving Leadership People
A professional soldier understands that war means killing people, war means maiming people, war means families left without fathers and mothers.
NORMAN SCHWARZKOPF

Family Father Kill Mother People Professional Soldier
It is God’s job to forgive Osama Bin Laden. It is our job to arrange a face to face meeting.
NORMAN SCHWARZKOPF

God Job War
Good generalship is a realization that you’ve got to try and figure out how to accomplish your mission with a minimum loss of human life.
NORMAN SCHWARZKOPF

Accomplishment Loss Mission Realization Trying
You can’t help someone get up a hill without getting closer to the top yourself.
NORMAN SCHWARZKOPF

Help Relationship Success
From the time I was twelve years old until I retired last year at the age of fifty-seven, the Army was my life. I loved commanding soldiers and being around people who had made a serious commitment to serve their country.
NORMAN SCHWARZKOPF

Command Commitment Country Love Retirement Soldier Time
Leadership consists of character and strategy. If you can’t have both, opt for character.
NORMAN SCHWARZKOPF

Character Leadership Strategy
If it had been our intention to take Iraq, if it had been our intention to destroy the country, if it had been our intention to overrun the country, we could have done it unopposed.
NORMAN SCHWARZKOPF

Country Destroy Intention
It doesn’t take a hero to order men into battle. It takes a hero to be one of those men who goes into battle.
NORMAN SCHWARZKOPF

Battle Courage Hero Veterans Day
I hate war. Absolutely, I hate war.
NORMAN SCHWARZKOPF

Absolute Hate War
Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.
NORMAN SCHWARZKOPF

Business Character Combination Leadership Strategy
Choose to win, Get mad, then get over it.
NORMAN SCHWARZKOPF

Military Motivational Win
I don’t consider myself dovish and I certainly don’t consider myself hawkish. Maybe I would describe myself as owlishthat is wise enough to understand that you want to do everything possible to avoid war.
NORMAN SCHWARZKOPF

Want War Wise
How do you fight someone who doesn’t care if they get killed? You accommodate them.
NORMAN SCHWARZKOPF

Accommodate Care Fight Kill War

Fear will keep you alive in a war. Fear will keep you alive in business. There’s nothing wrong with fear.

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Fear will keep you alive in a war. Fear will keep you alive in business. There’s nothing wrong with fear.

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Popular Authors

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