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Advertising works most effectively when it’s in line with what people are already trying to do.

Mark Zuckerberg

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People don’t care about what someone says about you in a movie or even what you say, right? They care about what you build.
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Build Care Motivational People Success
Give everyone the power to share anything with anyone.
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Internet People Power Share Social Media
A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa.
MARK ZUCKERBERG

Die House Interest People Relevant Squirrel
Companies face a handful of different risks, whether it is competitors or different market environments. But I think that people focus way too much on competitors and not enough on their own execution.
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I think that more flow of information, the ability to stay connected to more people makes people more effective as people.
MARK ZUCKERBERG

Ability Connection Effective Information People Thinking
I believe governments should take a more active role around important issues like balancing expression and safety.
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Active Believe Expression Government Role Safety
The thing I really care about is the mission, making the world open.
MARK ZUCKERBERG

Business Care Entrepreneur Mission Open World
It is important for young entrepreneurs to be adequately self-aware to know what they do not know.
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Aware Business Entrepreneur Important Learning
You grow more when you get more people’s perspective.
MARK ZUCKERBERG

Business Grow People Perspective Success
I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress.
MARK ZUCKERBERG

Business Inspirational Progress Rule Strategy Success
I’d like to show an improved product rather than just talk about things we might do.
MARK ZUCKERBERG

Business Entrepreneur Improvement Product Talk Work Hard
I would only hire someone to work directly for me if I was willing to work for that person.
MARK ZUCKERBERG

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Advertising works most effectively when it’s in line with what people are already trying to do.
MARK ZUCKERBERG

Advertisement Business People Success Try Work
Don’t let anyone tell you to change who you are.
MARK ZUCKERBERG

Attitude Be Yourself Change Inspirational One Liner
If we want to have the biggest impact, the best way to do this is to make sure we always focus on solving the most important problems.
MARK ZUCKERBERG

Business Focus Impact Problem Solution Success
The question isn’t, ‘What do we want to know about people?’ It’s, ‘What do people want to tell about themselves.
MARK ZUCKERBERG

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