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There’s no great mystery to satisfying your customers. Build them a quality product and treat them with respect. It’s that simple.

Lee Iacocca

There’s a world of difference between a strong ego, which is essential, and a large ego-which can be destructive.
LEE IACOCCA

Differences Ego Strong
If you make believe that ten guys in pin-striped suits are back in a kindergarten class playing with building blocks, you’ll get a rough picture of what life in a corporation is like.
LEE IACOCCA

Believe Block Class
If you own up to your mistakes, you don’t suffer as much. But that’s a tough lesson to learn.
LEE IACOCCA

Lesson Mistake Suffering
The thing that lies at the foundation of positive change, the way I see it, is service to a fellow human being.
LEE IACOCCA

Change Positive Uplifting
What is it that you like doing? If you don’t like it, get out of it, because you’ll be lousy at it.
LEE IACOCCA

Career Choices Emotion Happen Rejoice
I learned about the strength you can get from a close family life. I learned to keep going, even in bad times. I learned not to despair, even when my world was falling apart. I learned that there are no free lunches. And I learned the value of hard work.
LEE IACOCCA

Determination Fall Hard Work
Formal learning can teach you a great deal, but many of the essential skills in life are the ones you have to develop on your own.
LEE IACOCCA

Essential Formal Skill
Apply yourself. Get all the education you can, but then, by God, do something. Don’t just stand there, make it happen.
LEE IACOCCA

Education God Motivational
There’s no great mystery to satisfying your customers. Build them a quality product and treat them with respect. It’s that simple.
LEE IACOCCA

Mystery Quality Simple
The most successful businessman is the man who holds onto the old just as long as it is good, and grabs the new just as soon as it is better.
LEE IACOCCA

Business Change Life Live
There’s a billboard in a little farm town in the Midwest that says: IF YOU COMPLAIN ABOUT FARMERS, DON’T TALK WITH YOUR MOUTH FULL.
LEE IACOCCA

Complain Midwest Mouth
As you go through life, there are thousands of little forks in the road, and there are a few really big forks-those moments of reckoning, moments of truth.
LEE IACOCCA

Fate Little Moment
Every little kid wants to grow up to be a cowboy, and I did.
LEE IACOCCA

Cowboy Grow Kid
I’d really love to meet the guy I’m supposed to be. I’d hire him in a second.
LEE IACOCCA

Guy Identity Supposed
There is no substitute for accurate knowledge. Know yourself, know your business, know your men.
LEE IACOCCA

Business Knowledge Leadership
Are we going to be a services power? The double-cheeseburger-hold-the-mayo kings of the world?
LEE IACOCCA

Cheeseburger King World

There’s no great mystery to satisfying your customers. Build them a quality product and treat them with respect. It’s that simple.

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There’s no great mystery to satisfying your customers. Build them a quality product and treat them with respect. It’s that simple.

Related Topics

Popular Authors

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