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Every little kid wants to grow up to be a cowboy, and I did.

Lee Iacocca

The thing that lies at the foundation of positive change, the way I see it, is service to a fellow human being.
LEE IACOCCA

Change Positive Uplifting
There is no substitute for accurate knowledge. Know yourself, know your business, know your men.
LEE IACOCCA

Business Knowledge Leadership
As you go through life, there are thousands of little forks in the road, and there are a few really big forks-those moments of reckoning, moments of truth.
LEE IACOCCA

Fate Little Moment
If you make believe that ten guys in pin-striped suits are back in a kindergarten class playing with building blocks, you’ll get a rough picture of what life in a corporation is like.
LEE IACOCCA

Believe Block Class
There’s no great mystery to satisfying your customers. Build them a quality product and treat them with respect. It’s that simple.
LEE IACOCCA

Mystery Quality Simple
Apply yourself. Get all the education you can, but then, by God, do something. Don’t just stand there, make it happen.
LEE IACOCCA

Education God Motivational
Every little kid wants to grow up to be a cowboy, and I did.
LEE IACOCCA

Cowboy Grow Kid
I guess that’s one achievement I’m really proud of. Saving Chrysler was more than jobs, more than shareholder value. Saving Chrysler was a good idea for the whole country.
LEE IACOCCA

Country Idea Job Proud Save
I’d really love to meet the guy I’m supposed to be. I’d hire him in a second.
LEE IACOCCA

Guy Identity Supposed
What is it that you like doing? If you don’t like it, get out of it, because you’ll be lousy at it.
LEE IACOCCA

Career Choices Emotion Happen Rejoice
I learned about the strength you can get from a close family life. I learned to keep going, even in bad times. I learned not to despair, even when my world was falling apart. I learned that there are no free lunches. And I learned the value of hard work.
LEE IACOCCA

Determination Fall Hard Work
Are we going to be a services power? The double-cheeseburger-hold-the-mayo kings of the world?
LEE IACOCCA

Cheeseburger King World
If you own up to your mistakes, you don’t suffer as much. But that’s a tough lesson to learn.
LEE IACOCCA

Lesson Mistake Suffering
A good deal is a state of mind.
LEE IACOCCA

Mind State of Mind States
There’s a billboard in a little farm town in the Midwest that says: IF YOU COMPLAIN ABOUT FARMERS, DON’T TALK WITH YOUR MOUTH FULL.
LEE IACOCCA

Complain Midwest Mouth
Formal learning can teach you a great deal, but many of the essential skills in life are the ones you have to develop on your own.
LEE IACOCCA

Essential Formal Skill

Every little kid wants to grow up to be a cowboy, and I did.

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Every little kid wants to grow up to be a cowboy, and I did.

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