Logos and branding are so important. In a big part of the world, people cannot read French or English–but are great in remembering signs.
KARL LAGERFELDThe French say you get hungry when you’re eating, and I get inspired when I’m working. It’s my engine.
More Karl Lagerfeld Quotes
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Never use the word “cheap”. Today everybody can look chic in inexpensive clothes (the rich buy them too). There is good clothing design on every level today. You can be the chicest thing in the world in a T-shirt and jeans – it’s up to you.
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Sweatpants are a sign of defeat. You lost control of your life so you bought some sweatpants.
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These are fat mummies sitting with their bags of crisps in front of the television, saying that thin models are ugly. Fashion is about dreams and illusions, and no one wants to see round women.
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Luxury is the income tax of vanity. But it is so pleasant.
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The purpose of life is life.
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A respectable appearance is sufficient to make people more interested in your soul
KARL LAGERFELD -
I’m all self-taught. I never had a teacher. Even for English, and French, and German, I hardly went to school.
KARL LAGERFELD -
My job is to bring out in people what they wouldn’t dare do themselves.
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Life should be larger than life. Size is important to escape normalization.
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I don’t do meetings. At Chanel, there are no meetings. At Chanel, we do what we want, whenever we want and it works. And Fendi is the same.
KARL LAGERFELD -
If you want respect for your past, it means that you have a problem with your present and even more with your future.
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I do my job like I breathe — so if I can’t breathe I’m in trouble.
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The reason American cars don’t sell anymore is that they have forgotten how to design the American Dream. What does it matter if you buy a car today or six months from now, because cars are not beautiful. That’s why the American auto industry is in trouble: no design, no desire.
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Keep the best, forget the rest.
KARL LAGERFELD -
Fashion and music are the same, because music express its period too.
KARL LAGERFELD