Logos and branding are so important. In a big part of the world, people cannot read French or English–but are great in remembering signs.
KARL LAGERFELDWhat I’ve done, Coco Chanel would never have done. She would have hated it.
More Karl Lagerfeld Quotes
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Personality begins where comparison ends.
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Keep the best, forget the rest.
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If you stick to something doggedly, you are off to a bad start.
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Stuff your brain with knowledge.
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Don’t dress to kill, dress to survive.
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Luxury is the income tax of vanity. But it is so pleasant.
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What is the worst is a fashion designer who talks all the time of his or her creativity, what they are, how they evolved. Just do it and shut up.
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I think tattoos are horrible. It’s like living in a Pucci dress full-time.
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I’m open to everything. When you start to criticize the times you live in, your time is over.
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I sleep seven hours. If I go to bed at two, I wake up at nine. If I go to bed at midnight, I wake up at seven. I don’t wake up before – the house can fall apart, but I sleep for seven hours.
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I think that it’s a crime to say you are bored when time is so precious and there are so many things to do in life: read, learn, watch.
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A sense of humour and a little lack of respect: That’s what you need to make a legend survive.
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What I hate is nasty, ugly people.
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Buy only because something excites you, not just for the simple act of shopping.
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If I was a woman in Russia, I would be a lesbian, as the men are very ugly. There are a few handsome ones, like Naomi Campbell’s boyfriend, but there you see the most beautiful women and the most horrible men.
KARL LAGERFELD