Yes, it is one of my ultimate aims – it is the ultimate sense of football: to make the people happy, to let them live some emotions that you usually can’t get.
In London, you’ll be walking around and, ‘Oh, there’s the ground.’ Every area of the city has a Premier League club. They all survive; they all exist with enough money, and that’s good.
When the players go home, I can’t tell them what to do, so you need to create an atmosphere of trust. I don’t want to think, ‘What are they doing now? Do I need to call them?’
