“That propaganda is good which leads to success, and that is bad which fails to achieve the desired result. It is not propaganda’s task to be intelligent, its task is to lead to success.”

The experience of the individual has become the experience of the people, thanks solely to the camera.

The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly – it must confine itself to a few points and repeat them over and over.

The essence of propaganda consists in winning people over to an idea so sincerely, so vitally, that in the end they succumb to it utterly and can never escape from it.

Do you want total war? If necessary, do you want a war more total and radical than anything that we can even imagine today?

Faith moves mountains, but only knowledge moves them to the right place.

We can do without butter, but, despite all our love of peace, not without arms. One cannot shoot with butter, but with guns.

It is not propaganda’s task to be intelligent, its task is to lead to success.

If Christ came back he would drive his treacherous servants out of the temple with a whip.

What does Christianity mean today? National Socialism is a religion. All we lack is a religious genius capable of uprooting outmoded religious practices and putting new ones in their place.

At night I sit in my chamber and read the bible. Far in the distance roars the sea. Then I lie down and think for a long time about the calm and pale man from Nazareth.

In the newspapers there is insulting and stirring up hatred. Those irresponsible daubers!

The masses need something that will give them a thrill of horror.

The modern man is necessarily a seeker of God, maybe a Man of Christ.

Devotion, fervor, longing! Those are my pillars. We have to be the bridge to the future.

I believe in God. When everything collapses, we grip the last hold, we look from the secure haven how the godless society of the old, holy Europe falls apart. May the game begin.

This is the secret of propaganda: Those who are to be persuaded by it should be completely immersed in the ideas of the propaganda, without ever noticing that they are being immersed in it.