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Success is never final, failure is never fatal. It’s courage that counts.

John Wooden

Adversity is the state in which man most easily becomes acquainted with himself, being especially free of admirers then.
JOHN WOODEN

Admire Adversity Himself Man
Don’t measure yourself by what you have accomplished, but by what you should have accomplished with your ability.
JOHN WOODEN

Ability Accomplishment Measure Success
Friendship is two-sided. It isn’t a friend just because someone’s doing something nice for you. That’s a nice person. There’s friendship when you do for each other. It’s like marriage – it’s two-sided.
JOHN WOODEN

Friendship Marriage Nice Person
I had three rules for my players: No profanity. Don’t criticize a teammate. Never be late.
JOHN WOODEN

Criticism Late Leadersship Player Rule
Success is peace of mind which is a direct result of self-satisfaction in knowing you did your best to become the best you are capable of becoming.
JOHN WOODEN

Capable Mind Peace Result Satisfaction Success
I am not as good as I ought to be. I am not as good as I want to be. I am not as good as I’m going to be. But I am thankful that I am better than I used to be.
JOHN WOODEN

Goodness Thankful Want
Don’t let making a living prevent you from making a life.
JOHN WOODEN

Life Live Prevention
You can lose when you outscore somebody in a game. And you can win when you’re outscored.
JOHN WOODEN

Basketball Game Lose Win
Winning takes talent, to repeat takes character.
JOHN WOODEN

Character Repeat Talent Win
Never mistake activity for achievement.
JOHN WOODEN

Achievement Activity Mistake One Liner
Ability may get you to the top, but it takes character to keep you there.
JOHN WOODEN

Ability Character Success
Passion is momentary; love is enduring.
JOHN WOODEN

Endurance Love One Liner Passion
Earn the right to be proud and confident.
JOHN WOODEN

Confidence Earn One Liner Right
If you don’t have time to do it right, when will you have time to do it over?
JOHN WOODEN

Motivational Right Time
Be more concerned with your character than your reputation.
JOHN WOODEN

Character Concern Reputation
All of life is peaks and valleys. Don’t let the peaks get too high and the valleys too low.
JOHN WOODEN

Inspirational Life Peak Valley

Success is never final, failure is never fatal. It’s courage that counts.

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Success is never final, failure is never fatal. It’s courage that counts.

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