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It is one thing to persuade, another to command; one thing to press with arguments, another with penalties.

John Locke

Though the water running in the fountain be every ones, yet who can doubt, but that in the pitcher is his only who drew it out?
JOHN LOCKE

Doubt Running Water
Error is none the better for being common, nor truth the worse for having lain neglected.
JOHN LOCKE

Common Errors Neglect
Revolt is the right of the people
JOHN LOCKE

People Revolt Right
Memory is the power to revive again in our minds those ideas which after imprinting have disappeared, or have been laid aside out of sight.
JOHN LOCKE

Ideas Memories Sight
A king is a mortal god on earth, unto whom the living God hath lent his own name as a great honour; but withal told him, he should die like a man, lest he should be proud, and flatter himself that God hath with his name imparted unto him his nature also.
JOHN LOCKE

Kings Men Names
Who hath a prospect of the different state of perfect happiness or misery that attends all men after this life, depending on their behavior, the measures of good and evil that govern his choice are mightily changed.
JOHN LOCKE

Evil Karma Men
He that makes use of another’s fancy or necessity to sell ribbons or cloth dearer to him than to another man at the same time, cheats him.
JOHN LOCKE

Marketing Men Use
Words, in their primary or immediate signification, stand for nothing but the ideas in the mind of him who uses them.
JOHN LOCKE

Ideas Mind Signification Use
Struggle is nature’s way of strengthening it
JOHN LOCKE

Strengthening Struggle Way
Crooked things may be as stiff and unflexible as streight: and Men may be as positive and peremptory in Error as in Truth.
JOHN LOCKE

Men Science Truth
An excellent man, like precious metal, is in every way invariable; A villain, like the beams of a balance, is always varying, upwards and downwards.
JOHN LOCKE

Balance Integrity Men
A sound mind in a sound body is a short but full description of a happy state in this world.
JOHN LOCKE

Get Happiness Health Well
So that, in effect, religion, which should most distinguish us from beasts, and ought most peculiarly to elevate us, as rational creatures, above brutes, is that wherein men often appear most irrational, and more senseless than beasts themselves.
JOHN LOCKE

Beast Creature Men Rational
In my opinion, understanding who your target audience is, and what they want, and writing to them (and only them!) is the most important component of being successful as an author.
JOHN LOCKE

Book Successful Writing
If all be a Dream, then he doth but dream that he makes the Question; and so it is not much matter that a waking Man should answer him.
JOHN LOCKE

Dream Men Waking
Curiosity in children is but an appetite for knowledge.
JOHN LOCKE

Appetite Children Curiosity

It is one thing to persuade, another to command; one thing to press with arguments, another with penalties.

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It is one thing to persuade, another to command; one thing to press with arguments, another with penalties.

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