In my opinion, understanding who your target audience is, and what they want, and writing to them (and only them!) is the most important component of being successful as an author.
JOHN LOCKEIt is one thing to persuade, another to command; one thing to press with arguments, another with penalties.
More John Locke Quotes
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He that makes use of another’s fancy or necessity to sell ribbons or cloth dearer to him than to another man at the same time, cheats him.
JOHN LOCKE -
We should have a great fewer disputes in the world if words were taken for what they are, the signs of our ideas only, and not for things themselves.
JOHN LOCKE -
The Church which taught men not to keep faith with heretics, had no claim to toleration.
JOHN LOCKE -
New opinions are always suspected, and usually opposed, without any other reason but because they are not already common.
JOHN LOCKE -
He that judges without informing himself to the utmost that he is capable, cannot acquit himself of judging amiss
JOHN LOCKE -
Who hath a prospect of the different state of perfect happiness or misery that attends all men after this life, depending on their behavior, the measures of good and evil that govern his choice are mightily changed.
JOHN LOCKE -
Nothing is in the intellect that was not first in the senses.
JOHN LOCKE -
Understanding like the eye; whilst it makes us see and perceive all things, takes no notice of itself; and it requires art and pains to set it at a distance and make it its own subject.
JOHN LOCKE -
Not time is the measure of movement but: …each constant periodic appearance of ideas.
JOHN LOCKE -
I do not say this, that I think there should be no difference of opinions in conversation, nor opposition in men’s discourses… ‘Tis not the owning one’s dissent from another, that I speak against, but the manner of doing it.
JOHN LOCKE -
We are born with faculties and powers capable almost of anything, such at least as would carry us farther than can easily be imagined: but it is only the exercise of those powers, which gives us ability and skill in any thing, and leads us towards perfection.
JOHN LOCKE -
The necessity of pursuing true happiness is the foundation of all liberty- Happiness, in its full extent, is the utmost pleasure we are capable of.
JOHN LOCKE -
Neither the inveterateness of the mischief, nor the prevalency of the fashion, shall be any excuse for those who will not take care about the meaning of their own words, and will not suffer the insignificancy of their expressions to be inquired into.
JOHN LOCKE -
Crooked things may be as stiff and unflexible as streight: and Men may be as positive and peremptory in Error as in Truth.
JOHN LOCKE -
As much land as a man tills, plants, improves, cultivated, and can use the product of, so much is his property. He by his labour does, as it were, enclose it from the common.
JOHN LOCKE