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He that makes use of another’s fancy or necessity to sell ribbons or cloth dearer to him than to another man at the same time, cheats him.

John Locke

Since the great foundation of fear is pain, the way to harden and fortify children against fear and danger is to accustom them to suffer pain.
JOHN LOCKE

Children Pain Suffering
Tis true that governments cannot be supported without great charge, and it is fit everyone who enjoys a share of protection should pay out of his estate his proportion of the maintenance of it.
JOHN LOCKE

Government Libertarian Maintenance
Memory is the power to revive again in our minds those ideas which after imprinting have disappeared, or have been laid aside out of sight.
JOHN LOCKE

Ideas Memories Sight
[H]e that thinks absolute power purifies men’s blood, and corrects the baseness of human nature, need read the history of this, or any other age, to be convinced to the contrary.
JOHN LOCKE

Blood Men Thinking
If we trace the progress of our minds, and with attention observe how it repeats, adds together, and unites its simple ideas received from sensation or reflection, it will lead us farther than at first, perhaps, we should have imagined.
JOHN LOCKE

Ideas Reflection Simple
Thus parents, by humouring and cockering them when little, corrupt the principles of nature in their children, and wonder afterwards to taste the bitter waters, when they themselves have poison’d the fountain.
JOHN LOCKE

Children Parent Water
In the discharge of thy place set before thee the best examples; for imitation is a globe of precepts.
JOHN LOCKE

Example Imitation
I do not say this, that I think there should be no difference of opinions in conversation, nor opposition in men’s discourses… ‘Tis not the owning one’s dissent from another, that I speak against, but the manner of doing it.
JOHN LOCKE

Differences Men Thinking
Fashion for the most part is nothing but the ostentation of riches.
JOHN LOCKE

Fashion Philosophical Riches
In my opinion, understanding who your target audience is, and what they want, and writing to them (and only them!) is the most important component of being successful as an author.
JOHN LOCKE

Book Successful Writing
There are a thousand ways to Wealth, but only one way to Heaven.
JOHN LOCKE

Heaven Way Wealth
Things of this world are in so constant a flux, that nothing remains long in the same state.
JOHN LOCKE

Long Philosophical World
The great art to learn much is to undertake a little at a time.
JOHN LOCKE

Art Great Time Littles Undertake
Not time is the measure of movement but: …each constant periodic appearance of ideas.
JOHN LOCKE

Ideas Management Movement Time
A king is a mortal god on earth, unto whom the living God hath lent his own name as a great honour; but withal told him, he should die like a man, lest he should be proud, and flatter himself that God hath with his name imparted unto him his nature also.
JOHN LOCKE

Kings Men Names
Let not men think there is no truth, but in the sciences that they study, or the books that they read.
JOHN LOCKE

Book Men Thinking

He that makes use of another’s fancy or necessity to sell ribbons or cloth dearer to him than to another man at the same time, cheats him.

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He that makes use of another’s fancy or necessity to sell ribbons or cloth dearer to him than to another man at the same time, cheats him.

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