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In my opinion, understanding who your target audience is, and what they want, and writing to them (and only them!) is the most important component of being successful as an author.

John Locke

He that makes use of another’s fancy or necessity to sell ribbons or cloth dearer to him than to another man at the same time, cheats him.
JOHN LOCKE

Marketing Men Use
Children should from the beginning be bred up in an abhorrence of killing or tormenting any living creature; and be taught not to spoil or destroy any thing, unless it be for the preservation or advantage of some other that is nobler.
JOHN LOCKE

Children Killing Taught
Curiosity in children is but an appetite for knowledge.
JOHN LOCKE

Appetite Children Curiosity
In the beginning, all the world was America.
JOHN LOCKE

America Patriotic World
If you punish him for what he sees you practise yourself, he… will be apt to interpret it the peevishness and arbitrary imperiousness of a father, who, without any ground for it, would deny his son the liberty and pleasure he takes himself.
JOHN LOCKE

Father Liberty Son
Thus parents, by humouring and cockering them when little, corrupt the principles of nature in their children, and wonder afterwards to taste the bitter waters, when they themselves have poison’d the fountain.
JOHN LOCKE

Children Parent Water
Revolt is the right of the people
JOHN LOCKE

People Revolt Right
Success in fighting means not coming at your opponent the way he wants to fight you.
JOHN LOCKE

Fighting Mean Opponents
There cannot any one moral rule be proposed whereof a man may not justly demand a reason.
JOHN LOCKE

Demand May Men
I have spent more than half a lifetime trying to express the tragic moment.
JOHN LOCKE

Half Moments Trying
Firmness or stiffness of the mind is not from adherence to truth, but submission to prejudice.
JOHN LOCKE

Adherence Mind Prejudice
Since the great foundation of fear is pain, the way to harden and fortify children against fear and danger is to accustom them to suffer pain.
JOHN LOCKE

Children Pain Suffering
Since nothing appears to me to give Children so much becoming Confidence and Behavior, and so raise them to the conversation of those above their Age, as Dancing. I think they should be taught to dance as soon as they are capable of learning it.
JOHN LOCKE

Children Giving Thinking
You shall find, that there cannot be a greater spur to the attaining what you would have the eldest learn, and know himself, than to set him upon teaching it his younger brothers and sisters.
JOHN LOCKE

Brother Spurs Teaching
Faith is the assent to any proposition not made out by the deduction of reason but upon the credit of the proposer.
JOHN LOCKE

Atheism Credit Reason
There is no such way to gain admittance, or give defence to strange and absurd Doctrines, as to guard them round about with Legions of obscure, doubtful, and undefin’d Words.
JOHN LOCKE

Doctrine Giving Way

In my opinion, understanding who your target audience is, and what they want, and writing to them (and only them!) is the most important component of being successful as an author.

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In my opinion, understanding who your target audience is, and what they want, and writing to them (and only them!) is the most important component of being successful as an author.

Related Topics

Popular Authors

More John Locke Quotes