She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself.
JOHN BERGERShe is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself.
JOHN BERGERThe woman’s sexual passion needs to be minimized, so that the spectator may feel that he has the monopoly on such passion
JOHN BERGERThe surveyor of woman in herself is male: the surveyed female. Thus she turns herself into an object – and most particularly an object of vision: a sight.
JOHN BERGERIf the public photograph contributes to a memory, it is to the memory of an unknowable and total stranger.
JOHN BERGEROne can say of language that it is potentially the only human home, the only dwelling place that cannot be hostile to man.
JOHN BERGERThe existence of pleasure is the first mystery. The existence of pain has prompted far more philosophical speculation.
JOHN BERGERThe envied are like bureaucrats; the more impersonal they are, the greater the illusion (for themselves and for others) of their power.
JOHN BERGERThis was once achieved by extensive deprivation. Today in the developed countries it is being achieved by imposing a false standard of what is and what is not desirable.
JOHN BERGERAt times failure is very necessary for the artist. It reminds him that failure is not the ultimate disaster. And this reminder liberates him from the mean fussing of perfectionism.
JOHN BERGERWhat is saved in the cinema when it achieves art is a spontaneous continuity with all mankind.
JOHN BERGERArt, when it functions like this, becomes a meeting-place of the invisible, the irreducible, the enduring, guts, and honor.
JOHN BERGERGlamour cannot exist without personal social envy being a common and widespread emotion.
JOHN BERGERThe animal has secrets which, unlike the secrets of caves, mountains, seas are specifically addressed to man.
JOHN BERGERI can’t tell you what art does and how it does it, but I know that often art has judged the judges, pleaded revenge to the innocent and shown to the future what the past suffered, so that it has never been forgotten.
JOHN BERGERTraditional Chinese art looked at the Earth from a Confucian mountain top;
JOHN BERGERTo remain innocent may also be. to remain ignorant.
JOHN BERGER