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We only see what we look at. To look is an act of choice.

John Berger

The impulse to paint comes neither from observation nor from the soul (which is probably blind) but from an encounter: the encounter between painter and model: even if the model is a mountain or a shelf of empty medicine bottles.
JOHN BERGER

Blind Bottle Come Encounter Impulse Medicine Mountain Observation Soul
The contradiction in perspective was that it structured all images of reality to address a single spectator who, unlike God, could only be in one place at a time.
JOHN BERGER

Addresses Adorable Contradiction God Image Perspective Reality Really Single Spectator Structure Unlike
Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal
JOHN BERGER

Advertising Assembly Being Competing Language Merely Message Messages Same Use
The extreme proposition on which Giacometti based all his mature work was that no reality… could ever be shared. This is why he believed it impossible for a work to be finished. This is why the content of any work is not the nature of the figure or head portrayed but the incomplete history of him staring at it.
JOHN BERGER

Bases Extreme Finishing Giacometti History Impossible Incomplete Portrayed Proposition Reality Share Staring
The century of people helplessly seeing others, who were close to them, disappear over the horizon.
JOHN BERGER

Century Close Disappear Helpless Horizon Other People See
Your lips, beloved, are like a honeycomb: honey and milk are under the tongue. And the smell of your clothes is like the smell of my home.
JOHN BERGER

Beloved Clothes Home Honeycomb Like Lip Milk Smell Tongue
Common-sense is part of the home-made ideology of those who have been deprived of fundamental learning, of those who have been kept ignorant.
JOHN BERGER

Common Common Sense Deprive Fundamental Home Ideology Ignorant Learning Part Sense
You painted a naked woman because you enjoyed looking at her, put a mirror in her hand and you called the painting “Vanity,” thus morally condemning the woman whose nakedness you had depicted for you own pleasure.
JOHN BERGER

Enjoy Hand Look Mirror Morally Naked Paint Painting Pleasure Vanity Women
Emigration, forced or chosen, across national frontiers or from village to metropolis, is the quintessential experience of our time.
JOHN BERGER

Chosen Emigration Experience Forced Metropolis National Time Village
A drawing is an autobiographical record of one’s discovery of an event – either seen, remembered or imagined. A ‘finished’ work is an attempt to construct an event in itself.
JOHN BERGER

Autobiographical Discovery Drawing Event Imagine Record Remembered Seen
You are observed with interest but you do not observe with interest – if you do, you will become less enviable. In this respect the envied are like bureaucrats; the more impersonal they are, the greater the illusion (for themselves and for others) of their power.
JOHN BERGER

Bureaucrat Greater Illusion Impersonal Interest Observe Others Power Themselves
Glamour cannot exist without personal social envy being a common and widespread emotion.
JOHN BERGER

Common Emotion Envy Exist Glamour Personal Social
Paintings record what the painter remembers. Because each one of us forgets different things, a photo more than a painting may change its meaning according to who is looking at it.
JOHN BERGER

Different Forget Look Meaning Pain Remember Thing
When we read a story, we inhabit it. The covers of the book are like a roof and four walls.
JOHN BERGER

Book Inhabit Like Reading Real Roof Story Wall
To be naked is to be oneself.
JOHN BERGER

Be Naked Oneself
The relation between what we see and what we know is never settled. Each evening we see the sun set.
JOHN BERGER

Between Know Relation Settle

We only see what we look at. To look is an act of choice.

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We only see what we look at. To look is an act of choice.

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